The Google Ads Flywheel

The Google Ads Flywheel

Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights.

Ideally, you're failing forward (to steal from John C. Maxwell). The good news is there's a process for that. We call it "The Google Ads Flywheel," and Kasim talks about it in this episode.


1. Assume

When you're starting out, you've gotta make some educated assumptions. The greener you are, the more guessing is involved. That's ok! Don't let yourself get stuck in analysis paralysis. Chances are, you're going to be wrong right out of the gate. This is where getting comfortable with failure starts.


2. Test

People set out to prove their assumptions are correct. That's a flawed model. Set out to break your assumptions into little pieces! Seek out the flaws, weak links, and fail points. Figure out what's really working and what isn't working at all.


💡Pro-Tip

Nearly 90% of all online ads fail (quoting Ryan Deiss's @ryandeiss's T&C keynote a few years back). So don't get discouraged by the failures, get invigorated by the lessons they teach you.


3. Observe

Most people don't give their testing nearly enough time. Especially now that we're moving into AI-driven optimization. Sometimes, you've just gotta sit and watch. The mastery lies in figuring out how long to do that before you begin making changes or pulling the plug. The more you do this, the more clear that becomes.


A note about the observation window: We like to optimize off of the statistician's model (the base 100 model). Simplified, this says 100 impressions will tell you what your click-through rate is. 100 clicks will tell you (roughly) what your time on site is, etc. Many campaigns aren't big enough to hit the magic 100 for data points that matter. For example, you might not have the ad spend to get to 100 leads. That's where you can project out from the data you do have.


4. Optimize

Stop what doesn't work. Focus on what does work and do more of that! Optimization is where a lot of marketers fly off the rails because they start making more assumptions. Now isn't the time for that. The optimization phase isn't about adding more. You're going to do more of what works and less of what doesn't. Resist the temptation to start making more assumptions.


Your opinion counts! Leave a comment and let us know what you think.



0:00 The Google Ads Flywheel

1:16 Assume

2:58 Test

4:20 Observe

7:28 Optimize



Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


💣 The Ultimate Guide to...

Jaksot(502)

Solutions 8 Hiring Process | The Pareto Talent System

Solutions 8 Hiring Process | The Pareto Talent System

Kasim, our fearless Founder & CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY.The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specialist hired, which puts Solutions 8 specialists in the top 0.35% of the available talent pool.Learn how Kasim expanded Solutions 8 to a community of the best people around the globe, and so much more:Key TopicsThe Pareto Talent System: best practices to attract the best peopleThe Solutions 8 Job Listing Template to filter out submissions quicklyDon't hire for 50 roles, don't bundle resources!Be clear on who your ideal candidate isHire according to your valuesKasim's secret sauce to hiring the best peopleWhere to post your Job ListingThe hiring process forged from 15 years of trial and errorOur Job Interview Invitation templateThe most important part of your business: your peopleA Copy of The Pareto Talent System:https://docs.google.com/document/d/1Y...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a...

26 Maalis 202244min

Google Ads Ask Me Anything with John Moran

Google Ads Ask Me Anything with John Moran

This episode is an AMA with Chief Strategist at Solutions 8, John Moran.Performance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a href="https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew"...

24 Maalis 202225min

The Ideal Team Structure for Google Ads Management

The Ideal Team Structure for Google Ads Management

Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team. If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide. Who knows, maybe you could find ways to improve collaboration and processes within your organization.If you are interested in a career in Google Ads, Solutions 8 Google Ads management structure can help you see where you fit amongst the roles:Client ManagerGoogle Ads SpecialistGoogle Ads StrategistRelated Videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...

22 Maalis 202211min

Introducing Google Ads Performance Max | A Broad Overview

Introducing Google Ads Performance Max | A Broad Overview

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing.Listen to this episode to learn more about:Introduction to Performance MaxPerformance Max Key BenefitsFind more converting customers for your goalsDrive more value from your budgetGet rich and transparent insightsUse the best of Google Ads automationHow Performance Max worksWhat's required to launch Performance Max campaignsHow to start using Performance MaxPerformance Max Case StudiesPerformance Max Introduction Slides:https://docs.google.com/presentation/...Related videos:The Bottom-Up Funnel by Solutions 8:https://youtu.be/PJVL2Fq7x0kPerformance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a...

18 Maalis 202231min

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.Topics they cover: Building a new Google Ads campaign for 2022What to keep in mind when adding valuesSelecting a campaign typeGeneral settingsUnderstanding the conversion path now for Ad schedulingTargeting and audience segmentsBudget and biddingAd groups and keywordsWhat Google removed in ad creation and what you can do to work around itThe big updates for Google Ads management in 2022Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related YouTube Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:<a href="https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy&t=0s" rel="noopener noreferrer"...

16 Maalis 202240min

The Psychology of Google Ads

The Psychology of Google Ads

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity. How placement affects customers The psychological effect of product imagery and display adsTips to incorporate the psychological aspects in your Google adsEverything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Customer Avatar Workshop:https://youtu.be/KojXuj7e3Us 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 <a...

14 Maalis 202210min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lentopaivakirjat
leadcast
rss-rahamania
rss-neuvottelija-sami-miettinen
pomojen-suusta
rss-laakispodi
rss-paasipodi
rss-startup-ministerio
rss-lounastauko
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
rss-johtajien-tyonhakusirkus
rss-doulapodi
rss-karon-grilli