CallTrackingMetrics Integration with Google Ads and Google Analytics 4

You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.

This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.

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0:00 Intro

0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024

2:11 Parameters

4:36 Configure CTM: Buy Numbers

9:58 Buying two numbers

14:57 Tracking code installation

19:11 Create conversion action on Google Ads

25:21 Create automation trigger in CTM

28:37 Integrate CTM and Google Ads

33:32 Setting workflows

38:59 Setting values: activities, scores, activity time

44:37 Integration for an individual

47:13 Connecting CTM with GA4

49:44 Putting the tracking code on the website

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