Is Increasing Your Average Order Value (AOV) the Solution?

Is Increasing Your Average Order Value (AOV) the Solution?

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:

- How simply looking at the AOV in Shopify doesn't provide actionable insights

- The nuances of AOV

- New customer AOV vs. returning customer AOV

- Strategies to increase AOV

- Relationship between initial purchase price and repeat purchase rates


Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast


Related videos:

💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:

• 💣 Deep Dive Into Contribution Margin ...

💰 Why You Should Increase Your Average Order Value (AOV):

• 💰 Why You Should Increase Your Averag...

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:

Jaksot(505)

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for opti...

5 Kesä 20256min

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what y...

24 Touko 202511min

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wr...

17 Touko 202518min

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, an...

12 Touko 20255min

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks do...

8 Touko 20259min

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. Th...

26 Huhti 202517min

Google Ads Attribution Settings Explained | Part 2

Google Ads Attribution Settings Explained | Part 2

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They ...

24 Huhti 202510min

Google Ads Attribution Settings Explained | Part 1

Google Ads Attribution Settings Explained | Part 1

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purp...

16 Huhti 202521min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
rahapuhetta
rss-rahamania
rss-lahtijat
rss-seuraava-potilas
leadcast
rss-merja-mahkan-rahat
rss-40-ajatusta-aanesta
rss-porssipuhetta
rss-levosta-kasin-yrittajyys
rss-sisalto-kuntoon
rss-vaikuttavan-opettajan-vierella
rss-ma
rss-bisneksen-pehmea-puoli
rss-draivi