3 Amazing New vs. Return Customer Reports in Shopify

3 Amazing New vs. Return Customer Reports in Shopify

Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.

Connect with Frank Schaefer on LinkedIn:

/ frankjschaefer


1. First-Time vs Returning Customer Sales (default report)


This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.

↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.

2. AOV by Customer Type (custom report)

Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!

3. Customer Type by Sales Channel (custom report)

One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.

Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.


If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need.

00:00 Intro

00:31 - Default New vs Returning Customer Report

04:18 - New vs Returning Customer Average Order Value (AOV) Report

08:10 - New vs Returning Customers by Sales Channel Report

09:51 - Filtering and Saving Reports

Jaksot(502)

Solutions 8 Hiring Process | The Pareto Talent System

Solutions 8 Hiring Process | The Pareto Talent System

Kasim, our fearless Founder & CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY.The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specialist hired, which puts Solutions 8 specialists in the top 0.35% of the available talent pool.Learn how Kasim expanded Solutions 8 to a community of the best people around the globe, and so much more:Key TopicsThe Pareto Talent System: best practices to attract the best peopleThe Solutions 8 Job Listing Template to filter out submissions quicklyDon't hire for 50 roles, don't bundle resources!Be clear on who your ideal candidate isHire according to your valuesKasim's secret sauce to hiring the best peopleWhere to post your Job ListingThe hiring process forged from 15 years of trial and errorOur Job Interview Invitation templateThe most important part of your business: your peopleA Copy of The Pareto Talent System:https://docs.google.com/document/d/1Y...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a...

26 Maalis 202244min

Google Ads Ask Me Anything with John Moran

Google Ads Ask Me Anything with John Moran

This episode is an AMA with Chief Strategist at Solutions 8, John Moran.Performance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a href="https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew"...

24 Maalis 202225min

The Ideal Team Structure for Google Ads Management

The Ideal Team Structure for Google Ads Management

Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team. If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide. Who knows, maybe you could find ways to improve collaboration and processes within your organization.If you are interested in a career in Google Ads, Solutions 8 Google Ads management structure can help you see where you fit amongst the roles:Client ManagerGoogle Ads SpecialistGoogle Ads StrategistRelated Videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...

22 Maalis 202211min

Introducing Google Ads Performance Max | A Broad Overview

Introducing Google Ads Performance Max | A Broad Overview

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing.Listen to this episode to learn more about:Introduction to Performance MaxPerformance Max Key BenefitsFind more converting customers for your goalsDrive more value from your budgetGet rich and transparent insightsUse the best of Google Ads automationHow Performance Max worksWhat's required to launch Performance Max campaignsHow to start using Performance MaxPerformance Max Case StudiesPerformance Max Introduction Slides:https://docs.google.com/presentation/...Related videos:The Bottom-Up Funnel by Solutions 8:https://youtu.be/PJVL2Fq7x0kPerformance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a...

18 Maalis 202231min

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.Topics they cover: Building a new Google Ads campaign for 2022What to keep in mind when adding valuesSelecting a campaign typeGeneral settingsUnderstanding the conversion path now for Ad schedulingTargeting and audience segmentsBudget and biddingAd groups and keywordsWhat Google removed in ad creation and what you can do to work around itThe big updates for Google Ads management in 2022Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related YouTube Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:<a href="https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy&t=0s" rel="noopener noreferrer"...

16 Maalis 202240min

The Psychology of Google Ads

The Psychology of Google Ads

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity. How placement affects customers The psychological effect of product imagery and display adsTips to incorporate the psychological aspects in your Google adsEverything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Customer Avatar Workshop:https://youtu.be/KojXuj7e3Us 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 <a...

14 Maalis 202210min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
mimmit-sijoittaa
lakicast
rss-bisnesta-bebeja
oppimisen-psykologia
rss-laakispodi
inderespodi
pomojen-suusta
yrittaja
yrittaja-markkinoi
rss-lahtijat
rss-yrita-oikein
rss-myynti-ei-ole-kirosana
rss-sisalto-kuntoon
rss-paasipodi
rss-yrittajan-mindset
rss-metsanomistaja-podcast