When and How to Set Up Seasonality Bid Adjustments in Google Ads

When and How to Set Up Seasonality Bid Adjustments in Google Ads

Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly.

Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.


In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.


0:00 - Introduction

1:57 - How to create a seasonal bid adjustment in Google Ads

5:25 - Setting up a bid adjustment for an expected increase

7:48 - Creating a bid adjustment for an expected decrease



👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today:

Jaksot(505)

eCommerce Success with Demographic-Focused Creatives

eCommerce Success with Demographic-Focused Creatives

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why...

19 Syys 20259min

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understand...

13 Syys 20259min

Generic Creatives: The Silent Killer of Your Ad Performance

Generic Creatives: The Silent Killer of Your Ad Performance

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with a...

11 Syys 202511min

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your q...

1 Syys 202511min

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the H...

22 Elo 20258min

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives ov...

20 Elo 20255min

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to c...

10 Elo 20258min

How to Fix Low Click-Through Rates With Your Creatives

How to Fix Low Click-Through Rates With Your Creatives

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips o...

8 Elo 20255min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rahapuhetta
rss-rahamania
rss-neuvottelija-sami-miettinen
rss-porssipuhetta
ostan-asuntoja-podcast
rss-laakispodi
rss-bisnesta-bebeja
rss-porssipodi
taloudellinen-mielenrauha
rss-strategian-seurassa
rss-h-asselmoilanen
rss-startup-ministerio
rss-yrittajat-ymparillani
rss-merja-mahkan-rahat
rss-paasipodi