715 | News from the EDGE | Week of 9.16.2024

715 | News from the EDGE | Week of 9.16.2024

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling?

Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he's about to face the music.

Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers.

Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood.

News from the EDGE:

[00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability

[00:05:29] EDGE of the Web Sponsor: SE Ranking

[00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions

[00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors

Captain Obvious:

[00:13:29] Brands and their "Good Vibes"

[00:17:43] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:19:06] AI and bots allegedly used to fraudulently boost music streams

AI Tools:

[00:21:50] Google Illuminate

[00:00:00] EDGE of the Web Title Sponsor: Site Strategics

Barry Blast from Search Engine Roundtable:

[00:32:23] Google Reviews Restrictions For Business Profile Policy Violations

[00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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731 | News from the EDGE | Week of 12.2.2024

731 | News from the EDGE | Week of 12.2.2024

It's Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. ...

6 Joulu 202441min

730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp...

28 Marras 202440min

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder o...

27 Marras 20241h 8min

728 | News from the EDGE | Week of 11.18.2024

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the ...

22 Marras 202447min

727 | AI Prompt Engineering Tactics w/ Britney Muller

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Britta...

21 Marras 202444min

726 | News from the EDGE | Week of 11.11.2024

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on ...

14 Marras 202430min

725 | Semrush Acquires Search Engine Land | What's Next?

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial ...

12 Marras 202448min

724 | News from the EDGE | Week of 10.28.2024

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (excep...

1 Marras 202447min

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