The Damned Wall

The Damned Wall

Relationship nurturing through consistent, regular, meaningful and welcomed communication is the #1 strategy to businesses success… fortunate for you, not too many other companies are harnessing the power of a Client Newsletter.

If you’re in business to sell your services and products (big ‘duh’ statement here), you MUST be in regular and frequent communication with your current clients and prospects.

This is known by many terms including "Building Your Fence.". I prefer to build a Titanium Wall around my clients. Your wall is designed to keep your clients "IN" and your competitors, who are incessantly trying to steal your clients "OUT"!

  • I have a client newsletter for both of my businesses
  • Disney has MANY newsletters (D23 for example)
  • Non-profits have newsletters (great for fundraising)

In the book, No B.S. Direct Marketing, author and marketing genius Dan Kennedy says: "My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better."

Dollar for dollar, newsletters are the most effective marketing tool available. Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others. And that’s where your new business comes from!

What makes news letters work?

Newsletters are not perceived in the same manner as are postcards, fliers, or other forms of direct mail marketing.

  • Newsletters Help Keep Customers
  • Newsletters Help Get New Customers
  • Newsletters Help Build Credibility
  • Newsletters Help You Stand Out from Your Competition

Your newsletter should contain content that makes your clients' lives better.

Think of it like Readers Digest Lite, but with bonus information. It should have interesting stories not about you. Yep, you heard me right, not about your company or your products. You want your client to actually read this thing. And if you have stories about how much suction your vacuum has or the price of wheat in Tupelo, no one will care. And no one will read it.

Stay tuned for next week, where I will cover what should be in your newsletter and how to construct it.

or more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .

For speaking engagements, please visit www.vancemorris.com

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Jaksot(44)

Barriers to Great Service | Deliver Service Now institute | Vance Morris

Barriers to Great Service | Deliver Service Now institute | Vance Morris

From the Far Eastern Shore of Maryland I was with a dentist client of mine a couple weeks ago. He was having trouble with complaints about his waiting room and reception team. When his patients were getting back to the treatment room, they were less than enthused and seemed to be downright grumpy. “But we have scripts” he almost shouted at me. “My team knows what to do because I gave them scripts telling them exactly what to do and what to say”. “When was the last time you inspected those scripts?”, I quizzed him. Just because they have scripts, SOP’s or OJT’s doesn’t mean your employees are doing what they should be. You need to inspect what you expect. Now would be a good time to go do that. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

24 Helmi 20203min

Ep. 3 Disney's Hidden Runway and Your Business

Ep. 3 Disney's Hidden Runway and Your Business

Walt Disney once said: even if I’m the only one that notices, some things are still worth doing, because I need to be prideful to be motivated. I’m paraphrasing, but I’m close. Part of “Magic Key #2, Details, Details, Details” from my special report “Systematic Magic”, talks about the need to have an obsession with the details. Walt was famous for his attention to every detail and he dictated that everyone was to have the same attention to detail that he did. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

12 Helmi 20203min

Ep. 2 Luxury My Butt

Ep. 2 Luxury My Butt

Just because you say it is, doesn't mean it is. If you want to deliver luxury service, it cannot be done by merely placing the word "luxury" on the side of a plastic cup. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

12 Helmi 20206min

Ep. 1 What time is the 3 o:clock parade?

Ep. 1 What time is the 3 o:clock parade?

"What time is the 3 o:clock parade" is not a stupid question. What is the question behind the question? Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

2 Helmi 20203min

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