EP70: After the Click

Here we are ready for another podcast.

Let’s get to it.

Online marketing has two different viewpoints.

One viewpoint is from the customer, while the other is from the creator [the marketer].

As a prospective customer, you have a unique viewpoint based on your perception of the marketers' product or service.

In the case of Disney, there are probably not many people that do not know the brand.

Disney has theme parks, movies, animation technology, and travel destinations which include hotels in many parts of the world.

So any Disney advertising would have a good chance of attracting attention because Disney has built up a good reputation.

But if a marketer is new to the world of marketing or introducing a new product, it becomes very important to establish a reputation and to create resonance with the prospective customer.

Today's podcast is entitled “After the Click?!”.

So naturally, you may be thinking about what happens after someone reads a marketing piece, and decides to click on the link.

That was what I wanted you to think, but it is not what I want to talk about.

Confused?

Not for long.

Remember, a while back we talked about planning out things (you know our goals) and working from the end backward.

Our goals are what we want, but to achieve them, we must create a plan that ends with our goals in mind.

Clicking on a link is the goal.

Maybe though, what happens after the click is the true destination.

So you have a goal…

The prospective customer has just finished reading something captivating.

Or…

They watched an impressive video.

And maybe…

They were told an exhilarating story that took them down a path toward a fairy tale dream they may have had themselves.

They were ALL motivated to click on a link BECAUSE it just made sense to do so.

[Listen in for all the good stuff]

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Get Your Questions Answered HERE!

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Link to Blog Post with more information.

https://mkt2online.com/after-the-click/

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