Mark Salisbury: Co-Founder and CEO of TuitionFit

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ABOUT MARK:

Mark Salisbury is a nationally-renowned author, speaker, educator, and champion of college price transparency as a primary way to simplify and improve the college admissions process. His work has been highlighted by the Wall Street Journal, New York Times, TED, Forbes, CNBC, The Chronicle of Higher Education, and NPR. In addition, he is a regular podcast guest for conversations about college admissions and higher education. Mark earned his PhD from the University of Iowa and holds additional degrees from the University of Minnesota and the University of Kansas. Before launching the TuitionFit project (tuitionfit.org) to empower the public by crowdsourcing college price transparency, he was an Assistant Dean of Academic Affairs and Director of Institutional Research at Augustana College in Illinois, and a Board member for the Higher Education Data Sharing Consortium.

Mark's experience in higher education spans a quarter century at both large and small colleges and universities. He began his career in college athletics, coaching both men's and women's soccer at NCAA div. 1 and 2 universities. After a decade in college athletics, during a period of intense growth and change in women's sports, Mark stepped away from coaching to focus on admissions and financial aid. Shortly thereafter, he accepted a research assistantship on a national, six-year study of college students based at the University of Iowa. This launched a new phase of Mark's career as a higher education scholar, consultant, writer, and speaker.

Mark continues to write and present to audiences across the higher education landscape. His work with TuitionFit is featured in two new best-selling books that take you behind the scenes of what’s going on in the financial aid system- Jeff Sellingo’s “Who Gets In and Why” and Ron Lieber’s “The Price You Pay for College.” He also work with The College Guidance Network as their expert on all things college costs.

In addition to his work in higher education, Mark has been a professional musician, a stand-up comedian, and an improv theater performer, even conducting workshops across the country for educators on how to apply the principles of improvisation to improve teaching and learning.

Mark lives in Davenport, Iowa, with his wife, two sons, and five cats (MEOW!).

Visit TuitionFit and get real college pricing information you need to make confident, informed decisions. tuitionfit.org

College Navigator - https://nces.ed.gov/collegenavigator/

College Scorecard - https://collegescorecard.ed.gov/

Chapters

00:00 Intro 3:22 Mark’s background as a coach 9:23 Mark’s mission 18:40 How many students pay full price for school? 21:31 Lack of price transparency 27:00 Is any college worth 360K+? 33:20 Why Mark started TuitionFit 41:58 How TuitionFit works 48:00 How colleges have reacted to TuitionFit 52:00 What to watch out for on your financial aid letter 59:03 How accurate is TuitionFit’s estimate? 1:02:48 Mark is fighting for transparency 1:13:06 Use TuitionFit for free and help it improve 1:15:40 Mark’s enthusiasm and passion for his work

THE HARLAN COHEN PODCAST New York Times bestselling author Harlan Cohen has candid conversations with top experts, and leading influencers. Guests share their greatest victories, devastating setbacks, and most valuable advice to help listeners dream big and take action. Hosted by Harlan Cohen, New York Times bestselling author, and speaker. Harlan is the founder of Best First Year, and has over 1 million books in print. His live events, books, programs, and workshops have reached millions of people and changed countless lives.