Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 140 Monty Waldin interviews Giusy Moretti (Moretti Omero Winery) | Discover Italian Regions: Umbria

Ep. 140 Monty Waldin interviews Giusy Moretti (Moretti Omero Winery) | Discover Italian Regions: Umbria

In this episode, Monty Waldin interviews Giusy Moretti at the Moretti Omero Winery in Umbria. Giusy and Monty discuss the winery’s production of Sagrantino, Grechetto, and Trebbiano Spoletino and the winery’s organic viticulture. Giusy also tries to teach Monty how to make handmade pasta following her grandmother’s Quinta’s recipe! Tune in for another journey at the heart of Umbria’s wine and food traditions!

1 Loka 201825min

Ep. 139 Monty Waldin interviews Joe Bastianich (Bastianich Winery) | Discover Italian Regions: Friuli Venezia-Giulia

Ep. 139 Monty Waldin interviews Joe Bastianich (Bastianich Winery) | Discover Italian Regions: Friuli Venezia-Giulia

In this episode, Monty Waldin interviews wine producer, restaurateur, MasterChef TV star, and musician Joe Bastianich. Tune in for a fantastic interview where Bastianich talks openly about his Italian origins and his relationship with Italian culture. Joe tells Monty that his parents came to America from the contested North-Eastern territory of Istria (former Italian territory and now Croatian) and set up an innovative and successful restaurant business in New York City. After talking about his upbringing in New York, Joe unveils his passions for rock music, good food and good wine—the latter culminating in starting the family winery in 1997 in the Colli Orientali area of Friuli Venezia Giulia. Joe tells Monty about his non-interventionist wine-making philosophy, marketing wine to millennials, and wine and food pairings. Enjoy Monty Waldin’s exclusive conversation with Italian wine and food celebrity Joe Bastianich!

25 Syys 201829min

Ep. 138 Monty Waldin interviews Lamberto Spacchetti (Colle Ciocco Winery) | Discover Italian Regions: Umbria

Ep. 138 Monty Waldin interviews Lamberto Spacchetti (Colle Ciocco Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Lamberto Spacchetti, owner of Colle Ciocco winery in Montefalco, Umbria. Before starting his wine business in Montefalco, Lamberto spent 40 years in the navy as a Commander. His experience taught him a great deal also on the weather and particularly on winds and their impact on grape growing. Monty and Lamberto also talk about pairing Sagrantino with local dishes such as wild boar, truffles, and T-bone steak and Sagrantino Passito with cheese. He also Lamberto also talks about one of Colle Ciocco whites, the Clarignano Umbria Bianco IGT, a blend of Grechetto and Viognier. Tune in for another gourmet stop in the wine heart of Umbria!

24 Syys 201817min

Ep. 137 Monty Waldin interviews Simon Grosjean (Grosjean Winery) | Discover Italian Regions: Valle d'Aosta

Ep. 137 Monty Waldin interviews Simon Grosjean (Grosjean Winery) | Discover Italian Regions: Valle d'Aosta

In this episode Monty Waldin interviews Simon Grosjean, owner of Grosjean Vins, an organic winery in the bilingual region of Valle d’Aosta. Monty and Simon talk about Valle d’Aosta’s indigenous grape varieties such as Petit Rouge, Fumin, Cornalin, and Vien de Nus. They also chat about the Torrette Valle d’Aosta’s appellation, Grosjean’s wines and viticulture in the mountains. Tune in to discover wine and viticultural traditions in a charming mountainous region in the North-West of Italy.

18 Syys 201811min

Ep. 136 Monty Waldin interviews Giampaolo Tabarrini (Tabarrini Winery) | Discover Italian Regions: Umbria

Ep. 136 Monty Waldin interviews Giampaolo Tabarrini (Tabarrini Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Giampaolo Tabarrini, owner of the Tabarrini Winery in Montefalco, Umbria. Giampaolo tells Monty about the beginnings of the winery and its first important awards from Gambero Rosso. He describes his single-vineyard wines, which are bottled from his three sites Colle alle Macchie, Campo alla Cerqua, and Colle Grimaldesco. Tune in also to find out how Monty reacted to a Sagrantino “grammar” lesson and to discover Giampaolo’s passion for Trebbiano Spoletino and his dream of building a wine village.

17 Syys 201827min

Ep. 135 Monty Waldin interviews Gina Gallo (E.J. Gallo Winery) | Italian Wine Personalities

Ep. 135 Monty Waldin interviews Gina Gallo (E.J. Gallo Winery) | Italian Wine Personalities

In this episode Monty Waldin meets Gina Gallo, Senior Director of Winemaking at E. & J. Gallo Winery in California, the largest family-onwed winery in the United States. Gina tells Monty all about her family’s Italian roots and her personal connections with Italy. Gina also talks about market trends for her wines with the new generations and provides her views on how Italian wineries and wine brands can harness the potential of the American market. Tune in also for some “bubbly” conversations on the Chinese market for wine and… Prosecco!

11 Syys 201815min

Ep. 134 Monty Waldin interviews Donatella Adanti (Cantine Adanti) | Discover Italian Regions: Umbria

Ep. 134 Monty Waldin interviews Donatella Adanti (Cantine Adanti) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Donatella Adanti from Cantine Adanti in Bevagna, near Montefalco, in Umbria. Donatella talks about the evolution of wine making and wine growing in the area from the seventies onwards and the role her father Domenico and their winery played in the promotion of Sagrantino and Umbria. She also talks about her views on recent investments made in the region, and the reception of Sagrantino among American consumers. Tune in also to find out more about Adanti’s Sagrantino and Montefalco Rosso wines!

10 Syys 201816min

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Maria Stella Carletti at the Poliziano Winery in Montepulciano, Tuscany. Maria Stella tells Monty all about the origin of the name Poliziano and discusses the rich family history. Maria Stella introduces also Poliziano’s famous crus, the “Vigneto Caggiole” and the vineyard of the Asinone, the latter yielding Poliziano’s signature Vino Nobile di Montepulciano. She also talks about their Maremma vineyards and their production of Morellino di Scansano. Tune in for another fantastic immersion in the Tuscan wine tradition!

3 Syys 20189min

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