How To Create A Strong Team Culture

Culture is the secret sauce of organizational success.

It seems like nearly everyone agrees that culture is hugely important. The culture individuals find themselves in influences their future actions and ultimately their future success or failure. But while many agree about the importance of company culture, what many fail to understand is that the culture of the team matters more than overall company culture.

Even before the pandemic, the most common interactions individual employees had was with members of their team, not random people elsewhere in the organization. And after the great work from home experiment began, those team interactions only became even more dominant.

So, while company culture matters, smart leaders are paying more and more attention to team culture.

In this episode, we’ll examine three elements of a strong team culture…and then two ways to create or reinforce those elements on your team.

Three Elements of a Strong Team Culture
Purpose
Clarity
Safety

How To Build Culture
Artifacts
Rituals

Rituals and Artifacts are subtle reminders of the importance of shared culture, and the more individuals on the team understand that importance, the more they feel like a team. And when a team is built around purpose, clarity and safety—and that’s reinforced through observable symbols and shared actions—it grows stronger and stronger. And eventually, it grows into a team that helps everyone do their best work ever.

//DO YOUR BEST WORK EVER
If you liked this video and you want to help your team do their best work ever, check out the free resources we've compiled at https://davidburkus.com/resources

//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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