Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
Impact Pricing24 Touko 2023

Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices

This one is the 5 of Hearts from the Selling Value card deck.

It's true, customers hate price increases. Heck, I get an annual price increase from Intuit for my QuickBooks, and I hate it. But there's nothing I can do about it. I just have to sit around and stew about the fact that I really despise that Intuit raises my price every year.

However, when we blame costs, then people hate us a little bit less.

So, we know as pricing people, as salespeople, we know that our prices really have nothing to do with our costs. But our customers don't really know that, and our customers believe the cost drive pricing. So therefore, if we're going to raise prices, the only real reason customers accept is that our costs went up.

Imagine if Intuit sent me that email every year, and instead of it said, 'Hey, we're raising your price by $8, $10,' whatever it happens to be. Instead they say, 'Hey, our costs have gone up this year. We need to pass that on. We're going to increase your price by $10.' sure, I still dislike it. But I dislike it a little less. It's like they have a reason other than, 'Hey, I want you to pay more so that I can make more money.'

So, think about blaming costs when you increase prices.

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script. If you want to get better at speaking about pricing and value, grab a deck of our cards, pick a card, read the saying, then talk for one to two minutes about what that card says. You'll become a better speaker and expert.

If you have any questions or feedback, please email me, mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

Jaksot(500)

Blogcast: Pricing AI: Three Levels of Value Visibility

Blogcast: Pricing AI: Three Levels of Value Visibility

This is an Impact Pricing Blog published on December 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-three-levels...

20 Helmi 6min

Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth

Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth

Steven Forth is a pricing strategist and AI innovator with decades of experience building value-based pricing models.  As the founder of Value IQ, he blends rigorous pricing theory with emerging AI ap...

16 Helmi 31min

Blogcast: AI Can't Own Pricing

Blogcast: AI Can't Own Pricing

This is an Impact Pricing Blog published on December 8, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/ai-cant-own-pricing/ If y...

13 Helmi 4min

From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis

From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis

Alex Shartsis is a pricing and go-to-market advisor who helps founders charge what their products are actually worth. He is the CEO of Silverwood and Skyp, working with early- and growth-stage compani...

9 Helmi 30min

Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI

Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI

This is an Impact Pricing Blog published on December 1, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-outcome-based...

6 Helmi 5min

"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving

"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving

This episode takes a slightly different approach than the usual Impact Pricing conversation. Instead of teaching a finished framework, Mark brings an early draft of his upcoming book to the table and ...

2 Helmi 26min

Blogcast: Credits: A Tool to Reveal Your Value Literacy

Blogcast: Credits: A Tool to Reveal Your Value Literacy

This is an Impact Pricing Blog published on November 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-tool-to-reveal-your-v...

30 Tammi 7min

The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt

The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt

Kathryn Porritt is the founder and CEO of Iconic Empires, where she specializes in helping elite experts build luxury and premium positioning. With a focus on monetization expertise and authority, Kat...

26 Tammi 28min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-rentotapaus
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
sijoituspodi
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-tyoelaman-timantteja