Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins
This one is the 5 of Clubs from the Selling Value card deck. Most salespeople are paid on commission, and typically that commission is a percentage of the revenue. So, 2% of the revenue, 5% of the rev...
31 Touko 20232min
Mastering the Art of Negotiation with Andrew Bailey
Andrew Bailey is a Value Pricing and Price Negotiation Specialist. He is the founder of Commercial Strategy 4. He helps you unleash your pricing power to sell more, more often, and at a higher price t...
29 Touko 202330min
Blogcast: Nobody Cares About Your Product
This is an Impact Pricing Blog published on April 20, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/nobody-cares-about-your-pro...
26 Touko 20234min
Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
This one is the 5 of Hearts from the Selling Value card deck. It's true, customers hate price increases. Heck, I get an annual price increase from Intuit for my QuickBooks, and I hate it. But there's ...
24 Touko 20232min
Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom
Darlene Nordstrom is an accomplished pricing professional with experience in developing and implementing worldwide software pricing and licensing strategies spanning traditional on premise, cloud and ...
22 Touko 202324min
Blogcast: Lessons from a Cute Story
This is an Impact Pricing Blog published on April 13, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/lessons-from-a-cute-story/ ...
19 Touko 20233min
Pricing Table Topics: 5 of Spades – Value Tables
This one is the 5 of Spades from the Selling Value card deck. A value table consists of four columns: the solution, the problem, the result, and the value, typically in dollars. And when we do this, w...
17 Touko 20232min
Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti
Michael Tatonetti is the Founder and CEO of Pricing for Associations. He is also a Pricing and Value Speaker and Consultant and a Certified Association Executive as well as a Certified Pricing Profess...
15 Touko 202325min
