Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude
Impact Pricing29 Syys 2023

Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude

This one is the Ace of Diamonds from the Impact Pricing card deck.

Value-based pricing truly is a never ending journey. Think about what it means. It means we're going to charge what a customer is willing to pay. But you can't read your customer's mind. You have no idea exactly how much someone's willing to pay you. And so we can make decisions inside our company to get us closer and closer to that number.

We can do experiments. We can do interviews. We can, by the way, sell more value, communicate value better, increase that willingness to pay. And so everything we do should be focused on how much is that customer willing to pay. But because we can't read their mind, we can't be perfect. And if we can't be perfect, that means we can always get better.

My recommendation is don't pretend that we have value-based pricing done. Consider value-based pricing as an attitude, it's the goal. It's the journey that we're on to get better and better at capturing more of the value we deliver to our customers.

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script. If you want to get better at speaking about pricing and value, grab a deck of our Impact Pricing cards, pick a card, read the saying, and then talk for one to two minutes about what that card says. You'll become a better speaker and expert.

If you have any questions or feedback, please email me, mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

Jaksot(500)

The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield

The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield

Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses. With experience scalin...

22 Joulu 202529min

Blogcast: Shareholder Value Is an Outcome, Not a Strategy

Blogcast: Shareholder Value Is an Outcome, Not a Strategy

This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/shareholder-value-is-an-...

19 Joulu 20253min

Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar

Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar

Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a backgr...

15 Joulu 202530min

Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics

Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics

This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-compass-sp...

12 Joulu 20254min

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers act...

8 Joulu 202530min

Blogcast: Nobody Wants to Buy AI

Blogcast: Nobody Wants to Buy AI

This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/nobody-wants-to-buy-ai/...

5 Joulu 20254min

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He is recognized as one of LinkedIn's Top 5 Pricing Th...

1 Joulu 202528min

Blogcast: Pricing AI: Pricing Metrics

Blogcast: Pricing AI: Pricing Metrics

This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-pricing-metr...

28 Marras 20258min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-rentotapaus
kultaiset-hoitajat
rss-startup-ministerio
rss-seuraava-potilas
herrasmieshakkerit
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-h-asselmoilanen
rss-tyoelamasta-podcast
rss-vaikuttavan-opettajan-vierella
rss-set-for-life-sijoita-ja-vaurastu