Memecast #76: King of Spades: The Most Profitable Pricing Strategy
This one is the King of Spades from the Selling Value card deck. It's true, value-based pricing is the most profitable pricing strategy you can adopt. If you think about it, the definition of value-ba...
21 Syys 20222min
How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq
Dinaz Zaq is the Director at Revenue Pricing Consultants in London, the "home of revenue management and pricing expertise" that focuses on increasing profitability through diagnostic review. Dinaz spe...
19 Syys 202224min
Blogcast #72: Discovered Value
This is an Impact Pricing Blog published on August 10, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discovered-value/ If you h...
16 Syys 20223min
Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'
This one is the Ace of Diamonds from the Selling Value card deck. When companies or people inside companies say we sell a commodity, what that says to me is they don't understand the value of what the...
14 Syys 20222min
How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre
Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant Gener...
12 Syys 202228min
Blogcast #71: Perfect Pricing
This is an Impact Pricing Blog published on August 3, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/perfect-pricing/ If you hav...
9 Syys 20223min
Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product'
This one is the Ace of Clubs from the Selling Value card deck. One of my favorite sayings when I'm teaching is, nobody cares about your product. What's fascinating is when you look at a company's webs...
7 Syys 20222min
The How-To's of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera
Marcos Rivera is the Founder and CEO of Pricing I/O, a training and coaching boutique helping high-growth B2B SaaS companies accelerate ARR growth and market share. Marcos was the Operating Executive ...
5 Syys 202228min
