What You Need to Know About the Market of Mobile Virtual Network Operators with Magdalena Bay
Magdalena Bay has been working in business development for eight years now. She is an expert in the MVNO market, but outside of work, she loves spending time with her kids and showing her golden retri...
6 Kesä 202226min
Blogcast #57: The Value of Selling Value
This is an Impact Pricing Blog published on April 27, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-of-selling-value/...
3 Kesä 20222min
Memecast #60: Value Propositions are General
Your marketing department, your product managers, somebody in your company has probably created value propositions for your products. And I love these. These are great because hopefully we've taken th...
1 Kesä 20221min
Pricing and Value Selling: The Art of Asking Your Clients the Right Questions with Barry Edney
Barry Edney started his pricing career in Sposea, a digital pricing and consultancy company aiming to drive profitability by simplifying price data optimization, management and execution. It was in Ma...
30 Touko 202225min
Blogcast #56: Don't Forget the Customer
This is an Impact Pricing Blog published on April 13, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-forget-the-customer/ I...
27 Touko 20222min
Memecast #59: Value-based Pricing is Impossible
Value-based pricing really is impossible to do perfectly. In order to do value-based pricing perfectly, I would have to be able to read every customer's mind. I have to determine how much a customer i...
25 Touko 20221min
Trust as a Pricing Lever: How Customer Trust Affects Pricing with Stéphane Joanis
Stéphane Joanis started his career as a Chemical Engineer. It is with Thermo Fisher that he got involved in business and pricing, and just this January, Stephane launched his own consulting business w...
23 Touko 202228min
Blogcast #55: Best Example for "Costs Don't Drive Pricing"
This is an Impact Pricing Blog published on April 6, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/best-example-for-costs-dont...
20 Touko 20223min
