Blogcast: Jobs to Be Done vs. Problems and Results: What's More Useful in B2B?
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/jobs-to-be-done-vs-problems-...
1 Elo 20253min
COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of Subscription Strategy at Zora. He's an investor in a...
28 Heinä 202536min
Blogcast: Value Is Not the Same as Willingness to Pay
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-not-the-same-as-wil...
25 Heinä 20254min
How to Benchmark Your Pricing Like AI Models with Steven Forth
Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the f...
21 Heinä 202535min
Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buye...
18 Heinä 20254min
How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his impressive career began in 1994 when Tom N...
14 Heinä 202532min
Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem
This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/markets-dont-segment-by-indu...
11 Heinä 20252min
Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey
Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. With a backgroun...
7 Heinä 202531min
