Blogcast #60: How Much Does a Buyer Values Your Product?
This is an Impact Pricing Blog published on May 18, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-much-does-a-buyer-value-...
24 Kesä 20222min
Memecast #63: Gives and Gets
You probably know that when we're negotiating, we do gifts and gets. We don't give anything unless we get something in return. Purchasing people are always asking us for discounts and sometimes we hav...
22 Kesä 20221min
The B2B Innovator's Map: Let Customer Champions Do Selling for You with Daniel Elizalde
Daniel Elizalde was an IoT Product Manager Instructor at Stanford University. He used to work as the VP Head of IoT at Ericsson, but he has now narrowed his focus from IoT to climate tech firms. Danie...
20 Kesä 202231min
Blogcast #59: Data and/or Value
This is an Impact Pricing Blog published on May 11, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/data-and-or-value/ If you hav...
17 Kesä 20223min
Memecast #62: Business Case
If buyers are asking us for a business case, or help to write their own business case, what they're trying to do is document economic value. How much money is our product going to make or save their c...
15 Kesä 20221min
Rapid Needs-based Segmentation with a Pricing Twist! with Matt Johnston and Pavel Knorr
EPIC Conjoint's CEO Matt Johnston and CTO Pavel Knorr help companies win by enabling game changing product and pricing decisions. At EPIC Conjoint, experts combine their deep domain knowledge with inn...
13 Kesä 202234min
Blogcast #58: Taking the Ambiguity Out of Value
This is an Impact Pricing Blog published on May 4, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/taking-the-ambiguity-out-of-v...
10 Kesä 20222min
Memecast #61: Use Behavioral Economics After Value
Behavioral economics are fun. These are those tactics, the things that we see where our buyers are behaving irrationally, and yet we know they're irrational and we can take advantage of it. In fact, m...
8 Kesä 20222min
