Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
Impact Pricing20 Maalis 2024

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

This one is the 8 of Diamonds from the Impact Pricing card deck.

 Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions.

And when I say every time, it's not only salespeople making sales calls. It's when they read our marketing messages. It's when they receive our invoices. It's when they call our customer support or customer service line.

Every single touch point we have with a customer either creates value in their mind, or it destroys value in their mind. The question becomes, which are we going to do?

My recommendation is obviously to create more value with every customer touch point. But how do we do that?

We do that by creating a culture of value Inside our company. A customer centric perspective that says, how is it that this decision, how is it that this action, impacts our customers? And can I do it in a way that impacts our customers in a more positive manner instead of just thinking about how do I get them off the phone? Or how do I take care of them quickly so that they go away and stop bothering me while I do my day job?

So value, a culture of value, is all about doing what's best for our customers and making sure every customer touchpoint increases value, not decreases it.

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script.

If you have any questions or feedback, please email me, mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

Jaksot(500)

#CLASSIC Why I Teach Pricing: My Journey and Mission

#CLASSIC Why I Teach Pricing: My Journey and Mission

Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...

23 Helmi 5min

Blogcast: Pricing AI: Three Levels of Value Visibility

Blogcast: Pricing AI: Three Levels of Value Visibility

This is an Impact Pricing Blog published on December 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-three-levels...

20 Helmi 6min

Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth

Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth

Steven Forth is a pricing strategist and AI innovator with decades of experience building value-based pricing models.  As the founder of Value IQ, he blends rigorous pricing theory with emerging AI ap...

16 Helmi 31min

Blogcast: AI Can't Own Pricing

Blogcast: AI Can't Own Pricing

This is an Impact Pricing Blog published on December 8, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/ai-cant-own-pricing/ If y...

13 Helmi 4min

From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis

From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis

Alex Shartsis is a pricing and go-to-market advisor who helps founders charge what their products are actually worth. He is the CEO of Silverwood and Skyp, working with early- and growth-stage compani...

9 Helmi 30min

Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI

Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI

This is an Impact Pricing Blog published on December 1, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-outcome-based...

6 Helmi 5min

"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving

"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving

This episode takes a slightly different approach than the usual Impact Pricing conversation. Instead of teaching a finished framework, Mark brings an early draft of his upcoming book to the table and ...

2 Helmi 26min

Blogcast: Credits: A Tool to Reveal Your Value Literacy

Blogcast: Credits: A Tool to Reveal Your Value Literacy

This is an Impact Pricing Blog published on November 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-tool-to-reveal-your-v...

30 Tammi 7min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-doulapodi
rss-paasipodi
juristipodi
rss-sisalto-kuntoon
rss-muutoksenanatomiaa-podcast
rss-startup-ministerio
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-seuraava-potilas