A Great Offer is better than a Great Product

The three mayor industries are Health. Wealth and Relationships. Internet marketing, making money online is the wealth industry. A few steps down from these three for example wealth-internet marketing-internet marketing using paid advertising, the last in the chain is known as a niche. Going one step down for example doing affiliate marketing using paid ads is a sub-niche.

When it comes to products, they are the hero of what you put out there. But focusing on the hero puts you in the price game. So with the smallest margin you can be the cheapest and live miserably even though you are selling good. Being the second cheapest is a waste of time, might as well be the most expensive. But if you have some other things around the product you get a dramatic change.

Nobody would by a white nondescript used white cup for $10-20. But if you would get a cup of tea/coffee together with a big serving my popular Swedish Browny/chocolate cake (kladdkaka) served with fresh raspberries and whipped cream served at a table with candlelights the price would be a bargain for that same cup.

So what I just did was added value to the cup, making both me and the one buying it happy. We got a deal where both come out feeling like they won. That is marketing for me. This is my lesson from 30days challenge from today. Remember, if an engineer that can´t do multitasking and because of that failed working in labs as an engineer and get good references can do this, and on top of that is studying leadership and business processes while doing marketing because he thought marketing was not enough. You can do this as well. Hearing myself presenting so bad on audio is awkward for me, but I want to evolve and inspire others to do the same.