453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina’s book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years’ job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm’s successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success’ recipe, this is for you.

Make It, Don’t Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

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4: Anatomy of a McKinsey Networking Event

4: Anatomy of a McKinsey Networking Event

The most important piece of feedback for a McKinsey, BCG et al networking event is to do nothing. You actually want to draw as little attention to yourself as possible. Networking events are really formats where consulting firms market themselves. There are obviously exceptions, but rarely is this going to be a moment for you to market yourself. For one, there is too much happening around you and you will almost never get an opportunity to dazzle anyone. Related: The Consulting Offer season 2, Episode 1 Partner Networking and Resume Feedback Quarterly article: Networking with Management Consulting Partners

4 Huhti 201120min

3: McKinsey and BCG Networking

3: McKinsey and BCG Networking

Unless you have a stellar resume and profile, you will likely need to do some form of networking to secure an interview. Most aspiring consultants cannot network and treat networking as a “tick-the-box” set of coffee chats and phone discussions. Related: The Consulting Offer season 1, Partner Networking Emails

29 Maalis 201117min

2: Screening McKinsey Resumes

2: Screening McKinsey Resumes

This podcast introduces and discusses the steps firms like McKinsey use to screen and review resumes. Consulting firms and recruiters essentially look for five things: 1 Your school 2 Grades at school 3 Stature of employers 4 Achievements at work 5 Personal experience

23 Maalis 201120min

1: Importance of GMAT Scores

1: Importance of GMAT Scores

This podcast answers the following reader question on GMAT scores and their relevance versus GPA scores when applying to consulting firms.

17 Maalis 201122min

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