EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer27 Syys 2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious

[00:27:30] Google Shows How To Use Alt Text For SEO

AI Blitz:

[00:29:51] EDGE of the Web Sponsor: Inlinks

[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools

[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews

AI Tools:

[00:36:35] Dynamic Node Map from content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SR Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

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731 | News from the EDGE | Week of 12.2.2024

It's Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. ...

6 Joulu 202441min

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp...

28 Marras 202440min

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder o...

27 Marras 20241h 8min

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the ...

22 Marras 202447min

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Britta...

21 Marras 202444min

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on ...

14 Marras 202430min

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial ...

12 Marras 202448min

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (excep...

1 Marras 202447min