Elevate the customer journey with excellent email and text

Elevate the customer journey with excellent email and text

The pandemic has changed the way we live, and the way consumers purchase, moving everything even further online, including hotel bookings.

So, it is more important than ever to ensure your web presence is working hard for you. Learn why copy is important and how to ensure your digital voice communicates your service.

We discuss:

  • The importance of your voice in the customer journey
  • How to know if your audience is actually listening and making an impression
  • When text is your friend - and when it isn't
  • The most important elements of creating effective communication, cutting through the noise
  • The importance of tone, how to make it positive to create the action you want
  • Top 3 tips to make the customer journey great

Jaksot(51)

The future of hotel B2B distribution, with Chinmai Sharma

The future of hotel B2B distribution, with Chinmai Sharma

In this episode, we delve into the dynamic world of Hotel B2B distribution. Join us as we explore the future of this ever-evolving industry with Chinmai Sharma, SVP and Global Head of Lodging, Ground...

13 Huhti 202520min

Sustainability with Jennifer Klar of Six Senses

Sustainability with Jennifer Klar of Six Senses

In this episode, Jennifer Klar discusses Six Senses’ industry-leading approach to wellness and sustainability. Jennifer and I discuss the following: How Six Senses incorporate sustainability practic...

30 Loka 202319min

How to increase direct bookings through personalization with Juanjo Rodriguez

How to increase direct bookings through personalization with Juanjo Rodriguez

In this episode, we discuss using personalisation on your website to increase direct booking conversion. My guest is Juanjo Rodriguez, founder and CEO of technology company The Hotels Network. Juanjo...

8 Maalis 202318min

How to turn wine into profit, with Adam Mogelonsky

How to turn wine into profit, with Adam Mogelonsky

In this episode, we discuss the latest trends in wine and how to profit from wine sales in your hotel or restaurant. My guest is Adam Mogelonsky, Partner at Hotel Mogel Consulting, renowned speaker, t...

1 Maalis 202329min

The latest trends and developments in spa and wellness, with Tammy Pahel

The latest trends and developments in spa and wellness, with Tammy Pahel

In this episode, we explore the the latest trends and developments in spa and wellness with Tammy Pahel, Chief Wellness Officer for Alchemy Wellness Resorts and VP of Spa & Wellness Operations for Car...

9 Joulu 202224min

Appellation, a culinary-first hotel revolution, with Ed Skapinok

Appellation, a culinary-first hotel revolution, with Ed Skapinok

In this episode, we explore the development and launch of Appellation, a revolutionary new culinary-first hospitality-concept, with Ed Skapinok, Chief Commercial Officer. The brainchild of celebrated...

18 Loka 202222min

The recovery of tourism in Asia and the Pacific with Liz Ortiguera

The recovery of tourism in Asia and the Pacific with Liz Ortiguera

Recovery is well underway, with destinations opening worldwide, making substantial inroads back to consistent and reliable levels. In this episode, Liz Ortiguera provides an update on the region’s re...

22 Syys 202225min

How hotel and retail convergence is creating the next evolution, with Frank Trampert

How hotel and retail convergence is creating the next evolution, with Frank Trampert

The tourism and hospitality industry constantly evolves with new technologies, trends, and customer demands. Hotels have had to adapt to compete with online travel agencies to attract future guests to...

22 Elo 202224min

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