IFH 024: How I Made Over $90,000 Selling my Short Film

IFH 024: How I Made Over $90,000 Selling my Short Film

So I directed a small action short film a few years back called "BROKEN." I shot the film on MiniDV Tape (yes I'm old) on the Panasonic DVX 100a, the indie film workhorse of its day. My team and I filmed it in West Palm Beach Florida (not exactly the Mecca of the film industry) and it starred only local, non named actors.
Now once the filming was over I marketed the living hell out of that little short. It went on to screen at over 250 international film festivals, win countless awards and be covered by over 300 news outlets. That little film had a life of it's own. I even got a review of legendary film critic Roger Ebert:

"BROKEN is essentially a demonstration of the mastery of horror imagery and techniques. Effective and professional." - Roger Ebert

Now you must be asking,
"But Alex how the hell did you make money with it?"
Well, I knew that no one would pay real money for a 20 minute short film, shot on MiniDV, with no name actors and from a first time director to boot. So I planned to create a guerrilla indie film school with over 3 hours of footage, tutorials, commentaries and more.
For the whole story take a listen.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(978)

MOTIVATION: What is Your Filmmaking Brand?

MOTIVATION: What is Your Filmmaking Brand?

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

13 Loka 20202min

IFH 410: Why Most Independent Films Never Make Any Money

IFH 410: Why Most Independent Films Never Make Any Money

I've been thinking about doing this podcast for a long time. In the tradition of Why Filmmakers are Always So Damn Broke & What They Can Do to Change It this episode is going to be a cold bucket of water over your head if you are not ready for it. In the insane world we are all living in today, filmmakers need to break out of the mindset that we are living in the golden age of indie cinema.The rules have changed dramatically since the 90s and even more so in the last 8 months of the COVID pandemic. The rules aren't the only thing that has changed but the game has as well. The film distribution infrastructure is broken and has been broken for many decades. It is not set up to help filmmakers make money. It is purely designed to put more money into the pockets of film distributors.I have written extensively about this in my book Rise of the Filmtrepreneur: How to Turn Your Indie Film into a Moneymaking Business. I want to put together one of my hard truths episodes to help filmmakers better understand the indie film marketplace and how to best position themselves to actually make money.There is so much talk about new cameras, lenses, rigs, post-production software, and other more interesting aspects of the filmmaking process but when it comes to selling and making money with movies filmmakers rely on old information that is no longer relevant in the current marketplace. I hope this episode empowers you to not only make more movies but to also make money while doing it.Strap yourself in because for some of you it will be a rough episode to listen to. Be well, stay safe, and keep that hustle going.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

9 Loka 20201h 13min

MOTIVATION: If Your Filmmaking Career is Going Nowhere

MOTIVATION: If Your Filmmaking Career is Going Nowhere

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

6 Loka 20203min

IFH 409: Misadventures in Independent Filmmaking & Distribution with Anderson Cowan

IFH 409: Misadventures in Independent Filmmaking & Distribution with Anderson Cowan

Today on the show we have filmmaker Anderson Cowen. Anderson and I met through a mutual friend in Los Angeles. When I first met Anderson he was a deer in the headlights when it came to selling an indie film into the marketplace. His film is called Groupers. It's about a grad student kidnaps two homophobic high-school bullies to use as her subjects in an experiment performed at the bottom of an empty swimming pool.Needless to say, Anderson went on an adventure getting this film into the marketplace. I wanted to share his journey with the tribe and I hope you grab some lessons of want to do and more importantly what NOT to do when making and selling a film.Enjoy my conversation with Anderson Cowen.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Loka 20201h 13min

MOTIVATION: What Are Filmmakers Afraid Of?

MOTIVATION: What Are Filmmakers Afraid Of?

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

29 Syys 20202min

IFH 408: How to Attach a Bankable Movie Star to Your Indie Film with Steven Luke

IFH 408: How to Attach a Bankable Movie Star to Your Indie Film with Steven Luke

Today on the show we have writer, producer, director, actor, and Filmtrepreneur Steven Luke. Steven and I discuss how he attaches bankable movie stars like Dolph Lundgren, Mickey Rourke, Chuck Liddell, James Cromwell, Sam Worthington, Tom Berenger, Ron Perlman, and Billy Zane to his independent films. We also discuss his misadventures in film distribution, how he presells his films and if he actually makes any money with film distributors.Steven also has a Filmtrepreneur mind when it comes to his film productions. He has found his niche, war films. Understanding his niche market he uses the films he produces to advertise his company Man the Line. It is the internet’s number one source at recreating war!Man the Line is a small South Dakota business offering original militaria and quality reproduction uniforms and headgear for collectors, reenactors, and film productions. By doing this Steven has created additional revenue streams for himself by using his films. This is the Filmtrepreneur way.Enjoy my conversation with Steven Luke.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

25 Syys 20201h 33min

MOTIVATION: Dealing with Creative Fights

MOTIVATION: Dealing with Creative Fights

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Syys 20202min

IFH 407: The Million Dollar Self Distribution Experiment (Monsters of Man) with Mark Toia

IFH 407: The Million Dollar Self Distribution Experiment (Monsters of Man) with Mark Toia

When I wrote my book Rise of the Filmtrepreneur I hoped it would help filmmakers around the world. I never thought that a filmmaker halfway around the world would read it and change his entire marketing and distribution plan for his million-dollar+ indie film. Today's guest is Australian filmmaker Mark Toia who created the insane indie sci-fi action film Monsters of Man.After reading Rise of the Filmtrepreneur he reached out to tell me what he was thinking of doing. He was planning on self-distributing his film as an experiment to see if he could do it and also to prove to filmmakers around the world that you can get a great ROI on a million-dollar+ indie film without any major bankable stars.I asked him,"So a million-dollar Filmtrepreneur experiment?"Mark said yes. He had already been offered multiple seven-figure deals from distributors but after looking at the convoluted fine print of the distribution contracts he decided to opt-out. The payment schedules were so insane it would take Mark forever to get any money at all. The traditional film distribution path was not designed to help him get paid and if a film like Monsters of Man is having these issues the system is most definitely broken.Then he discovered my book and down the Filmtrepreneur rabbit-hole, he went. When I saw the trailer for the first time I almost fell out of my chair. I recently had the pleasure of watching the film and all I can say is:"Monsters of Man is one of the BEST films I've seen in 2020. A must watch!"To get the most bang for his buck Mark shot the film in Cambodia. He was able to hire an amazing local crew while also capturing the breath-taking locations, and culture that the country had to offer. The production value was off the charts.This is a once in a lifetime Filmtrepreneur experiment. Can a multi-million dollar sci-fi, action indie film be self-distributed successfully? We will find out. Mark agreed to keep me updated on the progress of the film and come back next year to tell the tribe how it all went.I can't be more excited to share this episode with you guys. Enjoy my inspiring conversation with Mark Toia.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

18 Syys 20201h 28min

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