IFH 336: Personal Branding and Why I Legally Changed My Name

IFH 336: Personal Branding and Why I Legally Changed My Name

In today's world, personal branding is more important than ever. I wanted to discuss what personal branding is, how to go about it and examples of how other world-famous filmmakers branded themselves. What is the definition of personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be, Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

Individuals sometimes associate personal names or pseudonyms with their businesses. Celebrities may also leverage their social status to support organizations for financial or social gain. For example, Kim Kardashian endorses brands and products through her media influence. - Wikipedia

I also discuss why I legally changed my name to Alex Ferrari when I was 18 years old. I hope you start thinking of not only what your personal brand is but also how to build it. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(979)

IFH 010: Suzanne Lyons Pt 1: How to Produce Your First Feature Film

IFH 010: Suzanne Lyons Pt 1: How to Produce Your First Feature Film

This week on the show I'm excited to have uber independent film producer Suzanne Lyons. She has been living in the indie film space for over twenty years. Working on SAG Ultra Low Budgets to over $15,000,000 budgets she has seen it all.Suzanne Lyons takes you by the hand and walks you through what it takes to produce your first feature film. She goes over the pitfalls, legal concerns, deliverables, selling to foreign countries and most importantly of all how she gets her financing for her feature films.She laid out such amazing information that I had to break the episode up into two parts. I spoke at one of her famous indie film producing workshop and learned a ton while I was there. Suzanne Lyons also wrote an amazing book called Indie Film Producing: The Craft of Low Budget Filmmaking. I suggest you all pick it up. It's better than film school!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Suzanne Lyons IMDBSuzanne Lyons Production CompanyIndie Film Producing: The Craft of Low Budget FilmmakingFreeFilmBook.com (Your FREE Audio Book)Six Secrets to get into Film Festivals for FREE!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

29 Syys 201553min

IFH 009: Suki Medencevic ASC & the Art of Cinematography

IFH 009: Suki Medencevic ASC & the Art of Cinematography

Suki Medencevic ASC and the Art of CinematographyI have found over the years that is one of the biggest technical issues in independent film. Someone borrows a friends RED Camera or Arri Alexa and thinks that's all you need. Cinematography is not only a mystical art but imperitive in today's gluttony of indie films in the market place.Good cinematography can really make your independent film project rise out of the gutter of poorly produced indie films. Today on the show I interview Suki Medencevic ASC (American Society of Cinematographers).For all the show notes goto: http://www.indiefilmhustle.com/009Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Syys 20151h 8min

IFH 008: Karl Iglesias Screenwriting Master Class & How to Create an Emotional Impact

IFH 008: Karl Iglesias Screenwriting Master Class & How to Create an Emotional Impact

This week we were lucky enough to have as out guest screenwriting guru Karl Iglesias. He has written award winning books including: The 101 Habits of Highly Successful Screenwriters, Writing for Emotional Impact, and Cut to the Chase.I discovered Karl Iglesias' work reading Writing for Emotional Impact. It really transformed the way I wrote screenplays and created a bunch of new habits that I still use today.It was a major treat to interview Karl on the show. His work is so specific but yet broad. His one rule that can never be broken,"Always be interesting."I think most films coming out of Hollywood today should take that advice. Keep your audience engaged and emotionally invested. So many filmmakers and screenwriters today don't understand that basic concept.I really asked Karl the tough questions so we could fill this episode with amazing content for you. This is one podcast your won't want to miss. Enjoy!Right click here to download the MP3LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Pixar's Emotional Core: The Essential Element in all Successful StoriesWriting for Emotional ImpactCut to the ChaseThe 101 Habits of Highly Successful ScreenwritersKarl Iglesias' Official SiteFreeFilmBook.com (Your FREE Audio Book)Six Secrets to get into Film Festivals for FREE!Action Items:Subscribe to the Podcast on iTunes,  Stitcher or via RSS.Get Social with Indie Film Hustle:Facebook: Indie Film HustleTwitter: @indiefilmhustle Instagram: @ifilmhustleBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

16 Syys 20151h 2min

IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

I'm so excited to have on the show this week Dov Simens, founder of Hollywood Film Institute. He created the remarkable 2 Day Film School and has launched the careers of Quentin Tarantino, Chris Nolan, Spike Lee, Kevin Smith, Queen Latifah, Guy Ritchie & more.Dov's teaching style is entertaining, in your face and straight from the street. Real world, practical film education. Sit back and prepared to be schooled in the ways of Jedi Film Teacher Dov Simens.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

10 Syys 201557min

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

In this episode we tackle visual effects in indie film. Visual Effects in Indie Film is really hit or miss, mostly miss. Many indie filmmakers don't any idea what to do when it comes to visual effects.Uber visual effects artist Dan Cregan takes you through a master class on indie film visual effects and tells us how he went from indie visual effects to huge studio films like Guaridans of the Galaxy and The Hobbit.Get Social with Indie Film Hustle:Facebook: Indie Film HustleTwitter: @indiefilmhustle Instagram: @ifilmhustleYouTube: Indie Film Hustle TVPodcast: IFH PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Syys 20151h 29min

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

So you want to move to Los Angeles and make it big in Hollywood. The question is should you? Do you need to? When should you if you do? What kind of plan should I have in place? What should I do if I live in another country? All will be answered in this episode.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Elo 201517min

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

On this week's episode we discuss a dirty indie film distribution secret, Producer's Reps. Like all things in life not all producer's reps are evil, scam artists or scumbags. Many do a great job and are more than fair with the filmmakers they work for.I'm hear to warn you about the other kind of producer's rep, the predatory, conman that loves to promise the world and deliver nothing to the already broke filmmaker. I was burned by one of these grifters early in my journey as a indie filmmaker and producer.Get Social with Indie Film Hustle:Facebook: Indie Film HustleTwitter: @indiefilmhustle Instagram: @ifilmhustleYouTube: Indie Film Hustle TVPodcast: IFH PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

19 Elo 20157min

IFH 003: Are you a Indie Film Marketing Spammer?

IFH 003: Are you a Indie Film Marketing Spammer?

This week we ask, are you a  Indie Film Marketing Spammer? Do you ask people you just met on-line to support your film or kickstarter campaign without taking the time to build a relationship? Do you blast your latest reel or trailer on every you can post it? Then you might be a filmmaking spammer. We are here to help you get what you want without pissing everyone off in the process. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

13 Elo 201512min

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