IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(994)

IFH 697: Building a Filmmaking Brand on Youtube with Darious Britt

IFH 697: Building a Filmmaking Brand on Youtube with Darious Britt

Darious Britt is a filmmaker, YouTuber, and educator known for his work in the film and online video industry. He is popular for his YouTube channel "D4Darious," where he shares filmmaking tips, tutor...

4 Heinä 20232h 33min

IFH 696: How I Wrote Birdman with Oscar® Winner Alexander Dinelaris

IFH 696: How I Wrote Birdman with Oscar® Winner Alexander Dinelaris

Alexander Dinelaris is an Academy Award and Golden Globe winning screenwriter for "Birdman (or The Unexpected Virtue of Ignorance)", a co-producer on the three time Academy Award® winning film "The Re...

29 Kesä 20231h 15min

IFH 695: Writing Screenplays that Actually Sell with Lucy V. Hay

IFH 695: Writing Screenplays that Actually Sell with Lucy V. Hay

Today on the show we have Lucy V. Hay from Bang2Write. Lucy is an author and script editor, living in Devon with her husband, three children, and six cats. Lucy is the associate producer of Brit Thril...

27 Kesä 20231h 6min

IFH 694: Screenwriting for Schwarzenegger & Stallone with Miles Chapman

IFH 694: Screenwriting for Schwarzenegger & Stallone with Miles Chapman

Today on the show we have Miles Chapman, the screenwriter behind the successful action franchise Escape Plan starring the legendary Sylvester Stallone. The premise was simple but great.When a structur...

22 Kesä 20231h 9min

IFH 693: Inside Writing the Oscar Nominated Mad Max: Fury Road with Brendan McCartney

IFH 693: Inside Writing the Oscar Nominated Mad Max: Fury Road with Brendan McCartney

Brendan McCarthy studied Painting and Film at Chelsea school of Art under the celebrated British Pop Artist Patrick Caulfield.Brendan is one of the UK's most gifted graphic novelists. His ground-break...

20 Kesä 202350min

MONDAY MOTIVATION!: Make A Living As A Filmmaker

MONDAY MOTIVATION!: Make A Living As A Filmmaker

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

19 Kesä 20232min

IFH 692: How I Wrote Erin Brockovich with Susannah Grant

IFH 692: How I Wrote Erin Brockovich with Susannah Grant

In the male-dominated world of Hollywood, Susannah Grant has emerged as a powerful force, breaking barriers and reshaping the landscape of screenwriting. With her unique storytelling abilities and unc...

15 Kesä 20231h 6min

IFH 691: How I Wrote Fight Club with Jim Uhls

IFH 691: How I Wrote Fight Club with Jim Uhls

Jim Uhls is an American screenwriter best known for his work on the iconic film "Fight Club." Born in 1951 in the United States, Uhls began his career in the entertainment industry as a script reader ...

13 Kesä 20231h 9min

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