Indie Film Hustle® - A Filmmaking Podcast3 Maalis 2022

IFH 561: How to Raise $2 Million Using NFTs with Arel Avellino

NFTs are all the rage today but how can indie filmmakers use them to generate revenue? I did an entire episode dedicated to NFT and Indie Films last year and it is, by far, one of the most downloaded episodes ever.

Today on the show we have a filmmaker and creator that was able to raise $2 million for a brand new IP using NFTs. His name is Arel Avellino. His brother and him launched an NFT collection called Strange Clan and raised $2 million dollars in sales of the NFTs which has basically helped kickstart the launch of the Strange Clan IP.

Arel told me:

As someone who is in the film space, I know you know how challenging launching a new IP is which is why so many of our movies today are recycled IPs, spin offs, sequels, and relaunches of old IPs that were successful. I'm not sure if I've heard you talk about this yet on your show, but crypto is an incredibly powerful tool for funding new IPs because it is transparent, gives your audience huge exposure to the success of the project, and allows for a deeper level of community engagement.
He wants to see more filmmakers coming to the space and taking advantage of the innovations of crypto without getting sunk by the hype.
Enjoy my enlightening conversation with Arel Avellino.

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