BONUS EPISODE: The Complete Guide to NFT in Independent Film (and How to Make Money)

BONUS EPISODE: The Complete Guide to NFT in Independent Film (and How to Make Money)

So today we are going to go down the rabbit hole of NFTs. What the heck is an NFT. It is a Non Fungible Token. Basically, an NFT is a completely original digital file or a digital collectable which is registered on a blockchain ledger just like any cryptocurrency. But unlike cryptocurrency, like Bitcoin or Ethereum, an NFT is totally unique and because it lives on the blockchain it verifies who is the rightful owner of this one-of-a-kind digital collectable file.

In February 2021, digital artist Peebles sold a digital artwork for $69.3 million at auction. You heard correctly almost $70 million for a digital file. The founder of Twitter, Jack Dorsey, sold his very first tweet as an NFT for $2.9 million.

It took me a minute to understand what these things were and then it clicked. NFTs are digital baseball cards, comic books, Garbage Pail Kids or Pokemon cards. They are just a digital version and in many ways better because you know exactly how many copies exist.

The NBA is sell "moments" as NFTs through NBA Top Shots. Basically, they are selling highlight clips as NFT and they are killing it. Fans of the NBA are gobbling these NFTs as fast as they are released. I really think there is now one doing NFTs better than the NBA right now.

Musicians are having amazing success selling NFTs directly to their fans. This is turning the established music industry on its head. NFTs are essentially killing off the middle man. No more label, just a direct relationship with the artist's fans.

The other amazing thin about NFTs is that the artist continues to make money on every sale of the NFT forever. Let me explain. When an artist creates a NFT by minting it. Minting is the process of create the digital file (NFT) and placing it on the blockchain. The artist then sets the residual percentage every time the NFT sells.

So if I mint a short film and sell it for $500. I get $500. Now, if the new owner sells it 2 years from now for $10,000 I get 10% of that sale. Every time that NFT is resold I get my cut. All transactions transparent. All on the blockchain.

So how can filmmakers make money? There are so many options because NFTs are in their infancy. Everyone is trying to figure out how to use them in indie film. Some ideas are:

Selling the distribution rights to the entire film, like Kevin Smith is doing with is latest film Killjoy
Selling the distribution rights to your film in shares like the indie film Lotawana
Create an NFT to a short film to finance it
Sell NFT collectables from the film
Fund raise your film's budget with NFTs

These are just some ideas. I decide to throw my hat in the ring and created an experiment. I minted a few NFTs for my first short film BROKEN and some "legacy NFTs" of the first ever filmmaking tutorials ever uploaded to YouTube. Here is the description of one of the NFTs.

This NFT is called Muzzle Flash Breakdown and is one of the first filmmaking tutorials to ever be uploaded to YouTube. It was uploaded on August 28, 2006 by filmmaker, author and Indie Film Hustle Podcast host Alex Ferrari from his 2005 award-winning short film BROKEN.

It was taken from the best-selling DVD of the film. That DVD was one of the first indie short films to ever create a massive collection of tutorials and making of videos that explained how to make a low-budget independent film with off-the-shelf software and digital consumer cameras.

This is part of a limited series of filmmaking tutorials that were uploaded to YouTube from the short film BROKEN. All the videos were uploaded and released on the same day in 2006. The external link attached to this NFT will show the original upload to YouTube.

Link: https://www.youtube.com/watch?v=yFPoBZY5BrA

When you purchase this NFT you will also gain access to the short film BROKEN, the entire collection of tutorials and commentary tracks via private link and passcode. You will also receive the original QuickTime file that was uploaded to YouTube.

To access my NFTs go to: www.ifhnft.com

I released three of 6 of the total filmmaking tutorials I uploaded on YouTune back in Aug 2006. If these sell out I'll upload the rest and maybe some of my other popular short films I directed over the years. I wanted to give you an example of what an independent film NFT looked like and this is totally an experiment to see what happens.

Maybe I'll never sell an NFT, maybe I sell them three years from now or maybe they will sell out in 15 min. Who knows. What I am excited about is the potential of what this could mean for the indie filmmaking community.

In this episode I break down everything you need to know about NFTs, how to make money with them and more. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(980)

IFH 456: From Indie Docs to the Last King of Scotland with Oscar® Winner Kevin Macdonald

IFH 456: From Indie Docs to the Last King of Scotland with Oscar® Winner Kevin Macdonald

On the show, today is academy award-winning documentary and film director, and producer, Kevin Macdonald. He is one of few directors who dance the line of film and documentary seamlessly. He directed documentaries like Whitney (2018), crowdsourced documentary - Life in a Day (2011), Marley (2012), among others.He is famously known for his 2006 drama film, The Last King of Scotland, starring Oscar winning best actor, Forest Whitaker. Kevin has made a huge name for himself and his work over his 27 years in the industry - dabbling in commercials, films and documentaries.As a boy, his granddad, Emeric Pressburger who was a legendary filmmaker in the 1940s  lit his passion for filmmaking. When his grandfather passed, Kevin wrote a biography in 1994 about his grandad’s life journey, titled, ‘ The Life and Death of a Screenwriter’, which he later made into a documentary ‘The Making of an Englishman’ (1995). This was the start to him becoming a documentary maker.In 1999 he directed the Box office hit and Oscar-winning documentary, One Day in September, which is about the 1972 Munich Olympic Games massacre, featuring a lengthy interview with Jamal Al-Gashey, the last known survivor of the Munich terrorists.This project catapulted his career big time. He then made the adventure-docudrama, Touching the Void, another critically acclaimed film that won Best British Film at the 2003 BAFTA. The true story of two climbers and their perilous journey up the west face of Siula Grande in the Peruvian Andes in 1985.Kevin’s directorial debut on a film was the Oscar® winning, The Last King of Scotland. It is an adaptation of Giles Foden's 1998 novel by the same title. This historical drama which also carries a political thriller genre received riveting reviews and performed exceptionally - both commercially and critically.  Forest Whitaker's performance stole the show and earned him an Oscar for Best Actor. This $6million budget film grossed $48.4million at the Box Office and has an 87% rating on Rotten Tomatoes.The story details the brutal reign of Ugandan dictator Idi Amin as seen through the eyes of his personal physician. James McAvoy stars as the doctor who slowly realizes that he is trapped in an inescapable nightmare, and Forest Whitaker assumes the role of the notorious despot.In commemoration of Youtube’s fifth anniversary, Macdonald was hired to direct and produce the very unique film, the Life in a Day (2011) documentary. It was crowdsourced from 80,000 Youtubers and regular people all over the world sharing their life in one day. The film serves as a time capsule to show future generations what it was like to be alive on July 24, 2010. The completed film debuted at Sundance in early 2011In February of this year, Kevin's latest film, The Mauritanian was released in the US. He explains in this interview that it was a very difficult subject matter to tackle. The entire movie was shot in two locations. Both in South Africa and in Mauritania.The Mauritanian is a suspense legal-drama based on the 2015 memoir Guantánamo Diary by Mohamedou Ould Salahi, a true story of Salahi's experience of being held for fourteen years without charge in the Guantanamo Bay detention camp. The film stars Jodie Foster, Tahar Rahim, Shailene Woodley, and Benedict Cumberbatch.You going to really enjoy this conversation. We dig into the nitty-gritty of documentary structuring, tales of directing huge movie stars, and navigating the Hollywood machine.Enjoy my conversation with Kevin Macdonald.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

8 Huhti 20211h

IFH 455: The True & Raw Story Behind the Indie Classic Boondock Saints with Troy Duffy

IFH 455: The True & Raw Story Behind the Indie Classic Boondock Saints with Troy Duffy

I’m always looking for success stories in the film business to study and analyze. Edward Burns (The Brothers McMullan) Robert Rodriguez (El Mariachi), Kevin Smith (Clerks), and Oren Peli (Paranormal Activity) come to mind. I’m sure many of you are familiar with the cult indie film classic The Boondock Saints but many of you might not know the crazy story of its writer and director Troy Duffy.Well, prepare to get you mind BLOWN. I had an EXCLUSIVE discussion with Troy this week, and let's say, he did not hold back. Nothing was off-limits - from his instant rise to fame to the smeary fate he met - getting blacklisted, all of it. He wanted to set the record straight because there is always another side to the story, and what better side to hear than that of the man who lived this brutal Hollywood adventure?Of course there is two sides to every story. Troy took full responsibility for what he did and said in the documentary but as I told him editing can be a bitch. The filmmakers amplified the negative, manufactured storylines and really damaged Troy's film career. I mean the film made Troy look insane. Troy and I dive into the deep end of the pool in this conversation. He revealed things he never had before. We discuss the making of Overnight, his interactions with the now disgraced Harvey Weinstein and where he sees himself going from here.Enjoy my eye-opening and entertaining as hell conversation with Troy Duffy.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

6 Huhti 20212h 10min

MOTIVATION: Make a Living as a Filmmaker

MOTIVATION: Make a Living as a Filmmaker

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Huhti 20212min

IFH 454: Self Distributing Your Indie Film with AltaVOD with Robert Schwartzman

IFH 454: Self Distributing Your Indie Film with AltaVOD with Robert Schwartzman

On the show today is LA native, music artist, filmtrepreneur, filmmaker and actor, Robert Schwartzman. Robert comes from a long line of musicians and film talents. He’s related to industry names like Nicolas Cage (cousin), Sophia Coppola (cousin), Jason Schwartzman (brother), Francis Ford Coppola (uncle), etc. Growing up with these influencers, he ultimately went the same route - acting, studying film editing, and directing music videos. His career tipped slightly towards his passion for musical he became the lead singer, songwriter, and guitarist of the band Rooney.We did a deep dive into Robert’s newest venture, AltaVOD, a self-distribution platform for feature films. It’s a split structure, direct-to-consumer video-on-demand platform that eliminates the middleman (buyer) to support creators directly. I put Robert to the test and asked him hard questions about AltaVOD and he passed with flying colors. When he is not building tech companies to help filmmakers, Robert has been known to act a bit. He began his acting career in Sophia Coppola’s short film Lick the Star and her directorial debut The Virgin Suicides. Even though these were Robert’s first acting experiences, he had already learned much about behind-the-camera technical skills. He shadowed and learned from Sophia and other relatives as much as he could.A clique of school girls devise a secret plan that they code-name "Lick the Star".The Virgin Suicides is about a group of male friends who become obsessed with five mysterious sisters who are sheltered by their strict, religious parents in suburban Detroit in the mid-1970s.In 2001, director Gary Marshell offered Roberts a role on box office success, The Princess Diaries as Michael Moscovitz, Lilly's older brother, harbors romantic feelings for Mia (Anne Hathaway).Mia Thermopolis has just found out that she is the heir apparent to the throne of Genovia. With her friends Lilly and Michael Moscovitz in tow, she tries to navigate through the rest of her sixteenth year.He's utilized his music career to produce soundtracks for shows like Late Night With Seth Meyers, Pretty Little Liars, Switched At Birthed, Demi Lovato: Live at Wembley Arena, Princess Diaries, and many others.It was cool chatting with Robert and bringing you guys (tribe) new avenues and resources to share your work cost-effectively. Enjoy my conversation with Robert Schwartzman.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Huhti 20211h 22min

IFH 453: Clerks, Sundance & Making $500 Million at the Box-Office with Scott Mosier

IFH 453: Clerks, Sundance & Making $500 Million at the Box-Office with Scott Mosier

You guys are in for a major treat. I'm always talking about those "lottery ticket" filmmaker stories that we all dream of happening to us one day. Well, today's guest's story is one of the mythological stories come to life.We have 90’s independent film icon, Scott Mosier. Scott is an indie film producer, editor, writer, director, actor, and podcaster of Smodcast, which he co-hosts with his long-term filmmaking partner, Kevin Smith.From Vancouver Film School to Hollywood, Scott's trajectory has been inspiring for many in the industry. He produced some of the best 90s classics like Clerks 1 & 2, Jersey Girl, the Oscar® Winning Good Will Hunting, Dogma, and many, many more.Scott acted in, edited the movie, original sound, and contributed to Clerk’s budget. After the massive hit they followed up with the embattled Mallrats. The film was not well received and did no money at the box-office. Kevin and Scott were essentially discarded and called a one hit wonders. For most filmmakers that would be all she wrote but not for Kevin and Scott.They decided to go back to their roots and make another low budget indie and prove to Hollywood that they were here to stay. Their next film was the brilliant romantic comedy-drama, Chasing Amy. The tells the unfortunate twist of a male comic artist who falls in love with a lesbian woman, to the displeasure of his best friend.After self-financing, the majority of their initial projects (Mosier & Smith), 2001, Jay and Silent Bob Strike Back was Mosier’s first big-budget ($20 million) production.Based on real-life stoners Jay and Silent Bob, so when they get no profit from a big-screen adaptation they set out to wreck the movie.If that wasn't enough Scott also co-executive produced the Oscar® Award-Winning Good Will Hunting in his spare time.Wanting a change Scott decided to branch out and start directing himself. His 2018 directorial debut was a stand-out project! A box office hit, grossing about $512 million globally and the highest-grossing holiday film of all time. Dr. Seuss: The Grinch became the third screen adaptation of the 1957 Dr. Seuss book, How the Grinch Stole Christmas.I had ball talking shop with Scott. We discussed the genesis of the independent film movement as we know it today, dealing with studios, what was it like being in the Clerks hurricane and much more.Enjoy my conversation with Scott Mosier.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

30 Maalis 20211h 39min

IFH 452: What They Don't Teach You in Film School with Shane Stanley

IFH 452: What They Don't Teach You in Film School with Shane Stanley

Our guest on today's episode is Emmy award-winning filmmaker, actor, Filmtrepreneur, best -selling author, and instructor Shane Stanley. Shane's been in the business way before he could walk. He started off as a child actor at 9 months old when his father, who was a working actor volunteered him for national TV commercials, starring in commercials and films and even going on to win his first two Emmy Awards at age 16  and 19 for his role in the Desperate Passage (1987) series.Along with his outstanding talents in front of the camera, Stanley also had an eye out for the producer's seat. He learned and honed camera and editorial skills and could comfortably find his way around behind the camera by age 10, and has since clocked directing, production, editing, and acting credits for over 58 shows, films, commercials, and music videos.In 2001, he launched his production company, Visual Arts Entertainment under which he executive produced culture hits like the sports drama, and Box Office #1, Gridiron Gang starring Dwayne 'the Rock' Johnson as lead, and critically acclaimed film, A Sight for Sore Eyes which was Shane's directorial debut.The film won several awards in 2004. It bagged a Special Jury Award at WorldFest Houston, won two Telly Awards for Outstanding Achievement in Film & Television as well as winning top honors at the International Family Film Festival, and ultimately won dozens of prestigious awards, and was invited to screen at Cannes Film Festival in 2005.Shane's latest book, What You Don't Learn In Film School: A Complete Guide To (Independent) Filmmaking, offers a wealth of knowledge for anyone who wants an entertainment industry insider's professional guidance on how to create a movie. I loved the book so much I decide to publish the audiobook version through my company IFH Books. The book is an especially invaluable tool for anyone thinking of going to film school. It is an in-depth, no-holds-barred look at making movies from ‘concept to delivery in today’s ever-evolving climate while breaking down the dos and don’ts of (independent) filmmaking.Shane is a wealth of information and he drops some MAJOR knowledge bombs on the tribe in this conversation. If you are a filmmaker do yourself a favor and pick up his book What You Don't Learn In Film School: A Complete Guide To (Independent) Filmmaking, it is a GREAT companion book to Rise of the Filmtrepreneur: How to Turn Your Indie Film into a Moneymaking Business.Get ready to take notes and enjoy my conversation with Shane Stanley.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

25 Maalis 20211h 42min

IFH 451: Directing the Oscar® Winning The Blind Side with John Lee Hancock

IFH 451: Directing the Oscar® Winning The Blind Side with John Lee Hancock

I have an epic conversation in store for you all today. Our guest is an Oscar-nominated screenwriter, filmmaker, John Lee Hancock. While working as a lawyer by day back in 1986, John moonlighted as a screenwriter, writing script after script. His spec script A Perfect World caught the eye of Steven Spielberg and eventually was directed by Clint Eastwood. After that success he went on to direct the crowd pleasing The Rookie. After the box-office success of The Rookie, John tackled the epic story of The Alamo.Hancock’s famous five-year hiatus comeback film, The Blind Side, an adaptation of Micheal Lewis’s 2006 book, The Blind Side: Evolution of a Game yield and performed outstandingly. The film received countless major awards nominations including an Academy Award nomination for Best Picture and a win for Best Actress for Sandra Bullock.The Blind Side is the story of Michael Oher, a homeless and traumatized boy who became an All-American football player and first-round NFL draft pick with the help of a caring woman and her family.The Blind Side went on to make $309.2 million internationally on a $29 million budget. Not too bad.He shared how he usually starts with loose plots and very quickly thereafter, allows the process to becomes about the characters and then let the characters inform the plot.Just this year, Hancock released his latest HBO Max neo-noir crime thriller, The Little Things, starring Academy Award winners and heavyweights Denzel Washington, Rami Malek, and Jared Leto.I had a ball talking with John about filmmaking, how he almost broke Steven Spielberg's Rosebud prop from Citizen Kane when they first met, and so much more. He really goes into detail about his creative process, how he was able to navigate Hollywood, how to deal with the highs and lows of the business and so much more.Enjoy my conversation with John Lee Hancock.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Maalis 20211h 36min

IFH 450: The Art of the $9000 Micro Budget Indie Film with Edward Burns

IFH 450: The Art of the $9000 Micro Budget Indie Film with Edward Burns

We have made it to 450 episodes of the Indie Film Hustle Podcast. The IFH Tribe has given me 450 opportunities to serve them and for that I am humbled. Thank you all for allowing me to do what I love to do so much. With that said I wanted to bring you a massive guest for this remarkable milestone. Today’s guest is a writer, director, producer, actor and indie filmmaking legend Edward Burns.Many of you might have heard of the Sundance Film Festival winning film called The Brothers McMullen, his iconic first film that tells the story of three Irish Catholic brothers from Long Island who struggle to deal with love, marriage, and infidelity. His cinderella story of making the film, getting into Sundance and launching his career is the stuff of legend.The Brothers McMullen was sold to Fox Searchlight and went on to make over $10 million at the box office on a $27,000 budget, making it one of the most successful indie films of the decade.Ed went off to star in huge films like Saving Private Ryan for Steven Spielberg and direct studio films like the box office hit She’s The One. The films about the love lives of two brothers, Mickey and Francis, interconnect as Francis cheats on his wife with Mickey’s ex-girlfriend, while Mickey impulsively marries a stranger.Even after his mainstream success as an actor, writer and director he still never forgot his indie roots. He continued to quietly produce completely independent feature films on really low budgets. How low, how about $9000. As with any smart filmmaker, Ed has continued to not only produce films but to consider new methods of getting his projects to the world.In 2007, he teamed up with Apple iTunes to release an exclusive film Purple Violets. It was a sign of the times that the director was branching out to new methods of release for his projects.In addition, he also continued to release works with his signature tried-and-true method of filmmaking. Using a very small $25,000 budget and a lot of resourcefulness, Burns created Nice Guy Johnny in 2010.In his book, Independent Ed: Inside a Career of Big Dreams, Little Movies, and the Twelve Best Days of My Life (which I recommend ALL filmmakers read), Ed mentions some rules he dubbed “McMullen 2.0” which were basically a set of rules for independent filmmakers to shoot by.Actors would have to work for virtually nothing.The film should take no longer than 12 days to film and get into the canDon’t shoot with any more than a three-man crewActor’s use their own clothesActors do their own hair and make-upAsk and beg for any locationsUse the resources you have at your disposalI used similar rules when I shot my feature films This is Meg, which I shot that in 8 days and On the Corner of Ego and Desire which I shot in 4 days. To be honest Ed was one of my main inspirations when I decided to make my first micro-budget feature film, along with Mark and Jay Duplass, Joe Swanberg and Michael and Mark Polish. Ed has continued to have an amazing career directing films like The Fitzgerald Family Christmas, The Groomsmen, Looking for Kitty, Ash Wednesday, Sidewalks of New York, No Looking Back and many more.Ed has continued to give back to the indie film community with his amazing book, lectures and his knowledge bomb packed director commentaries. Trust me go out and buy the DVD versions of all his films. His commentaries are worth the price of admission.When I first spoke to Ed he told that he had been a fan of the podcast for a while. As you can imagine I was floored and humbled at the same time. Getting to sit-down and speak to a filmmaker that had such an impact my own directing career was a dream come true. Ed is an inspiration to so many indie filmmakers around the world and I’m honored to bring this epic conversation to the tribe.Enjoy my conversation with Edward Burns.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

18 Maalis 20211h 45min

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