Indie Film Hustle® - A Filmmaking Podcast7 Helmi 2023

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Please enjoy my conversation with Kevin Goetz.

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IFH 874: Do You Really Need Film School to Become a Filmmaker? with Miranda Sajdak

Writer, producer, and director Miranda Sajdak takes us inside the realities of building a filmmaking career from the ground up. After studying film at Columbia, Miranda worked on graduate student prod...

29 Syys 44min

IFH 873: Film School Won’t Teach You This About Making Movies with Jason Kartalian

Filmmaker Jason Kartalian grew up around movie sets through his father, character actor Buck Kartalian, whose credits included Planet of the Apes, Cool Hand Luke, and The Outlaw Josey Wales. That earl...

22 Syys 1h 9min

IFH 872: How One of the WORST Movies Ever Made Became a Cult Classic with Jackey Neyman

Actress, artist, and producer Jackey Neyman takes us behind the scenes of one of the strangest cult movies in filmmaking history: Manos: The Hands of Fate. Jackey was only six years old when her fathe...

15 Syys 55min

IFH 871: The Screenwriting Advice Hollywood Writers Actually Use with Andrew Bloomenthal

Entertainment writer, screenwriter, and independent filmmaker Andrew Bloomenthal joins the show to discuss what years of interviewing working screenwriters and directors taught him about storytelling,...

8 Syys 49min

IFH 870: He Waited 11 YEARS to Make His Movie—Then Jimmy Kimmel Changed Everything with Don Barris

What happens when Hollywood never comes knocking?Comedian, filmmaker, podcaster, and longtime Jimmy Kimmel collaborator Don Barris shares the unconventional journey that eventually led to the cult com...

1 Syys 1h 15min

IFH 869: He Made 1,500 Short Films Before Hollywood Took Notice with Michael Rousselet

What happens when Hollywood keeps saying no, but you refuse to stop making movies?Filmmaker and screenwriter Michael Rousselet shares the unconventional path that took him from USC film school to crea...

25 Elo 1h 10min

IFH 868: How The Asylum Makes Movies That Actually Make Money with David M. Latt

How do you build an independent film studio that produces movies constantly without betting the entire company on every release?In this episode, David M. Latt, co-founder of The Asylum, breaks down th...

18 Elo 47min

IFH 867: Wes Craven's Secret to Writing Great Movies with Glenn Benest

What does it really take to become a professional screenwriter?In this fascinating conversation, Glenn Benest—screenwriter of two Wes Craven films, producer, novelist, and longtime Hollywood mentor—sh...

11 Elo 55min