#14 Chris Walker - rewriting the B2B marketing playbook
Chris Walker is the founder and CEO of Refine Labs. He's the mastermind behind the demand strategies of some of the fastest-growing B2B SaaS companies on the planet. We talk about how marketing is changing and what companies can do to adapt. Learn more: https://www.linkedin.com/in/chriswalker171/ https://www.refinelabs.com/ https://generogrowth.com/
9 Kesä 202342min
#12 Framery - creating a category and 150m€ business
Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts. We discussed their growth and marketing strategy with CMO Daniela Tjeder. Learn more: https://generogrowth.com/ https://www.frameryacoustics.com/
11 Touko 202336min
#11 - Per Holknekt on building an iconic fashion brand and 43 other companies
Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he's also started 43 other businesses. And at 63 years old, he’s not slowing down! We talk about the importance of taking risks and making mistakes, finding success, and losing it all. Check out Per’s course here: https://www.docens.se/open-course-topics/12
4 Touko 202333min
#10 - Future-proofing your growth with data
How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.
27 Huhti 202337min
#9 - Martin Paasi on the Finnish economy, growth, and investments
We're back with season two of the podcast! The first guest is financial expert Martin Paasi. Learn more: https://generogrowth.com/
20 Huhti 202331min
#8 - Focusing on conversions to get better marketing results
We talk about how to use marketing to generate tangible business results, i.e. conversions. The guest is Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies. Learn more: https://leadoo.com/ https://generogrowth.com/
23 Maalis 202337min
#7 - Social commerce & other consumer trends in the Nordics
Brands must understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify. Learn more: https://generogrowth.com/
17 Maalis 202334min
