The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

If there was ever a woman to make the world a better place, Ai-jen Poo seems to fit the bill. As the Director of the National Domestic Workers Alliance, Ai-jen has worked tirelessly throughout her career on behalf of domestic workers in the U.S., informing them about their rights and providing them legal protections. In 2010 she helped pass the Domestic Workers Bill of Rights, historic legislation that extended basic labor protections to over 200,000 domestic workers in New York state. Ai-jen was a 2014 recipient of the prestigious MacArthur “Genius” Award for all of her efforts, and in 2012 Time magazine named her one of the 100 most influential people in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Huhti 201654min

Jenn Hyman spotted a trend. She saw companies like Netflix and Spotify putting our music and movies in the cloud and realized our closets were next. So in 2009, she and co-founder Jennifer Fleiss founded Rent the Runway, an online service that provides designer dress and accessory rentals. The company now boasts well over five million subscribers, and Jenn has been named Fortune Magazine’s “Most Powerful Women Entrepreneurs” and Fast Company’s “Most Influential Women in Technology.” On the episode Jenn and Sophia discuss what it means to be 'sweet' in the workplace, meeting with Diane von Furstenberg, and never taking 'no' for an answer. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Huhti 201649min

Alexa von Tobel is proud to say she's a business school drop-out. She left Harvard Business School to launch LearnVest - a financial planning advice website that helps you get smart with your money. And being a drop-out paid off. Since launching LearnVest in 2009, the company has raised well over $75 million and last year was acquired by Northwestern Mutual. On the episode, Sophia and Alexa discuss their similar career trajectories, starting LearnVest in sweatpants, and Alexa's awesome power brunch answer. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Huhti 201644min

NASCAR Racer Julia Landauer literally lives life in the fast lane. At 14, she became the first and youngest female champion to win the legendary Skip Barber Racing Series. After graduating from Stanford University with a degree in Science, Technology and Society, Julia returned to the track for her first full season with NASCAR and was undoubtedly successful. She was the first woman to win a NASCAR track championship at the Motor Mile Speedway in Virginia. On the episode, Sophia and Julia talk STEM education, self-advocacy, and speeding tickets. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Maalis 201636min

Alexi Wasser is the ultimate multi-hyphenate. She's an actor, writer, comedian, and podcaster, but all of her work carries that distinct Alexi Wasser touch. It's funny, vulnerable, and brutally honest. Her blog, http://www.imboycrazy.com , is Alexi's raw take on sex, love and dating. Alexi's new podcast, Love Alexi, gets personal about all things relationships, life, and more with her guests. On #GirlbossRadio, Sophia and Alexi discuss hustling your brand, putting in 10,000 hours, and crashing Will Smith's wedding. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Maalis 201644min

Hannah Bronfman cannot be labeled. By day she runs her website HBFit.com, a health and beauty website, and by night, Hannah's a corporate DJ, playing at some of the chicest events in New York. Hannah's currently part of Adidas' new Sport 16 campaign, and she recently unveiled her new fashion and beauty web series, Hannahgram, with Popsugar. On the episode, Sophia and Hannah discuss Hannah's early dive bar DJ days at Bard College, creating a sticky brand like HBFit, and how to tighten and lift that butt. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Maalis 201649min

Sallie Krawcheck knows how to take the bull by the horns. After all, she worked on Wall Street for most of her career starting as a research analyst at Salomon Brothers. She eventually became the CEO of Smith Barney, Citi Bank Wealth Management, and Merrill Lynch Wealth Management. Over the course of her impressive career in the finance world, Sallie witnessed rampant sexism and an overall disregard of women's investing needs. Now as the co-Founder and CEO of Ellevest, a digital investment platform by and for women, she's addressing these needs and what Sallie calls, the 'gender investing gap'. On the episode, Sophia and Sallie discuss Sallie's crazy first week at Salomon Brothers, her world record, and why women should invest. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Maalis 201649min

Rachel Weiss is a trailblazer in the beauty world. As L’Oreal’s VP of Innovation and Entrepreneurship, she is responsible for all of L’Oreal USA’s digital marketing and innovation strategy. She singlehandedly put L'Oreal at the forefront of tech when she founded L'Oreal's Women in Digital program, which mentors women working in digital roles that address the needs of the beauty industry. On this week's episode, Sophia and Rachel discuss Rachel's childhood one-woman band, surviving the internet bubble burst, and championing women in technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Maalis 201648min