How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta
Ambition 2.06 Huhti 2021

How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta

This week on Girlboss Radio, Puno talks business and TikTok marketing with our guest Vanessa Acosta, the one-woman show behind sustainable, ethical clothing brand Wasi, whose designs are made with textiles personally sourced from South America and handmade from scratch in LA. Acosta is a Bolivian-American businesswoman who quite literally does it all for her business: she’s a graphic designer, fashion designer, photographer, and marketer. If that’s not the definition of a solopreneur—and girl boss—we’re not sure what is. In this episode, you’ll hear about Acosta’s journey of starting her own business after losing her job in fashion due to the pandemic, what it’s really like running an ethical and sustainable clothing brand, and how TikTok for your small business can be a major tool for growth (she single-handedly tripled her sales in 2020, and attributes it to her TikTok marketing). Puno and Acosta talk about the challenges of becoming an entrepreneur as an immigrant, feeling like for their story to be worthwhile it has to be grand and inspirational, as well as living up to the standards set out by their parents. This episode is brimming with both inspiration and TikTok marketing tips and tricks. Listen to it now on Apple Podcasts or Spotify, or read the interview below (which has been edited for clarity and length): https://www.girlboss.com/read/vanessa-acosta Check out Vanessa store at: https://wasiclothing.com When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit linkedin.com/girlboss to post a job for free. Terms and conditions apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Courtney Love, Musician & Actress

Courtney Love, Musician & Actress

Courtney Love is outspoken, unapologetic, and fierce. Her band Hole was nominated for multiple Grammys and their albums Live Through This and Celebrity Skin went platinum. She's also a Golden Globe nominated actress. Courtney's iconic style has influenced the likes of Givenchy, Yves Saint Laurent, and now, Nasty Gal. The two discussed working with Andy Warhol, the price of fame, and their new Courtney Love x Nasty Gal collaboration.  Today's show is brought to you by Club W. Don't ever come home to a wine-free house again. Go to ClubW.com/Girlboss for 50 percent off your first over. ClubW.com/Girlboss Today's show is also brought to you by FreshBooks. FreshBooks makes creating and sending invoices, organizing your expenses, and tracking your hours the easiest part of your day. Go to Freshbooks.com/girlboss for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Tammi 201657min

#GirbossRadio Sophia and Liz Holiday Special

#GirbossRadio Sophia and Liz Holiday Special

On this festive mini episode of #GirlbossRadio Sophia and Liz talk about  nose hair trimmers (among other things) and their #Girlbossmoment of the year! Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Joulu 20159min

Bethany Cosentino, Singer & Songwriter, Best Coast

Bethany Cosentino, Singer & Songwriter, Best Coast

Bethany Cosentino is the epitome of California cool. She's the front woman and songwriter for the hit band Best Coast, which released its acclaimed album California Nights in May.  The band will be hitting the road with Wavves and Cherry Glazerr for their Summer is Forever II tour in February. On this episode, Sophia and Bethany discuss Bethany's karaoke days in Pasadena, touring with Best Coast, and Little Caesars' pizza ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Joulu 201551min

Sarah Wilkinson, Vice President of Design, Nasty Gal

Sarah Wilkinson, Vice President of Design, Nasty Gal

Sarah Wilkinson is Nasty Gal's VP of Design. She grew up in the UK, went to art school, and worked at ASOS for six years as its Head of Womenswear Design. On the episode, Sophia and Sarah celebrate Sarah's three year anniversary at Nasty Gal, swoon over living in Florence, and discuss bobblehats -- lots and lots of bobble hats. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Joulu 201551min

Sloane Crosley, Author

Sloane Crosley, Author

Sloane Crosley is a #Girlboss literary darling. She's the author of two personal essay collections, I Was Told There'd Be Cake and How Did You Get This Number. She’s written for The New York Times, New York Magazine, and The Wall Street Journal, and her work has been a finalist for the Thurber Prize of American Humor. She's recently released her first novel, The Clasp, a story about three friends and their madcap adventure to recover a lost, historic necklace. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Joulu 201554min

Liz Goldwyn - Author, Director

Liz Goldwyn - Author, Director

Liz Goldwyn is a jack of all trades and a master of all them. Her career ranges from working at Planned Parenthood at age 13, contributing to The New York Times Magazine, and curating Sotheby's fashion department. She is out with her second book, Sporting Guide, which delves into the world of prostitution in 19th century Los Angeles. Sophia and Liz discuss her book, sexuality, buttermilk beauty routines and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Marras 201534min

Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

Kay Cannon is one of the funniest women working in Hollywood today. As a staff writer for 30 Rock and the screenwriter for both Pitch Perfect and Pitch Perfect 2, Kay has made kept us laughing in the theaters and in our homes. Sophia and Kay discuss working as a lady in comedy, having Tina Fey as a mentor, and the glory days at Macaroni Grill. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Marras 201550min

Sheree Waterson, CEO Nasty Gal

Sheree Waterson, CEO Nasty Gal

This week, Sophia talks to a personal mentor: Sheree Waterson. Over the past 25 years, Sheree has conquered the retail world - starting as a holiday gift wrapper at Joseph Magnin Co. to rising to the CEO of Nasty Gal. Sheree talks candidly about her successes and challenges at Lululemon, shares her leadership tips, and gives us an inside look at scaling the magic of Nasty Gal. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Marras 201533min

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