Ambition 2.06 Huhti 2021

How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta

This week on Girlboss Radio, Puno talks business and TikTok marketing with our guest Vanessa Acosta, the one-woman show behind sustainable, ethical clothing brand Wasi, whose designs are made with textiles personally sourced from South America and handmade from scratch in LA. Acosta is a Bolivian-American businesswoman who quite literally does it all for her business: she’s a graphic designer, fashion designer, photographer, and marketer. If that’s not the definition of a solopreneur—and girl boss—we’re not sure what is. In this episode, you’ll hear about Acosta’s journey of starting her own business after losing her job in fashion due to the pandemic, what it’s really like running an ethical and sustainable clothing brand, and how TikTok for your small business can be a major tool for growth (she single-handedly tripled her sales in 2020, and attributes it to her TikTok marketing). Puno and Acosta talk about the challenges of becoming an entrepreneur as an immigrant, feeling like for their story to be worthwhile it has to be grand and inspirational, as well as living up to the standards set out by their parents. This episode is brimming with both inspiration and TikTok marketing tips and tricks. Listen to it now on Apple Podcasts or Spotify, or read the interview below (which has been edited for clarity and length): https://www.girlboss.com/read/vanessa-acosta Check out Vanessa store at: https://wasiclothing.com When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit linkedin.com/girlboss to post a job for free. Terms and conditions apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(336)

Confessions of a Girlboss, with Diem's Emma Bates

On this episode of Girlboss Radio, Avery chats with Emma Bates, the co-founder of Diem, the AI-powered search engine with "group chat energy." It's designed to give users real, no-BS, anecdotal advice...

30 Touko 202334min

How Adrien and Hyla Started Their Business, 437, With No Business Experience

On today's episode of Girlboss Radio, Avery chats with Adrien Bettio and Hyla Nayeri, the women behind the It girl swim and lifestyle brand 437. The co-founders met at university while studying commer...

22 Touko 202328min

Angel Investor Arati Sharma Loves a Bit of Imposter Syndrome

Avery is joined Arati Sharma, a powerhouse in venture capital funding. She’s the founding partner of Backbone Angels, a collective of all-women angel investors who focus on investing in Black, Indigen...

16 Touko 202336min

Kate McLeod Thinks "Success" is a Bad Word

This episode is sponsored by Kate McLeod Kate McLeod has had a fascinating career journey with not one, not two but three career pivots. She started out in finance at Goldman Sachs, then went to cul...

9 Touko 202332min

Your Rich BFF Vivian Tu Had Climbed Cringe Mountain to Find Success

Yes, you read that right, $600,000. That's how much Vivian Tu was making as a strategy sales partner. Before that, Vivian cut her teeth on Wall Street as a trader with JP Morgan after graduating from ...

2 Touko 202330min

How "Polite Society" Flipped the Script on the Action Flick

This episode is brought to you by Focus Features. We're doing something different with this week's episode. Today, Avery has two separate chats with two women involved with our new fave film, Polite ...

25 Huhti 202335min

Michele Romanow Loves to Be Underestimated

Today's episode features Avery's friend and notable Canadian entrepreneur, Michele Romanow. Michele is a founder many, many times over and a Dragon on CBC's Dragons' Den (that's Canada's answer to Sha...

18 Huhti 202334min

Claire and Erica's Business Runs on Friendship, Not VC Funding

Claire Mazur and Erica Cerulo's careers are intertwined and built around a deep friendship that goes back to their days as undergrads at the University of Chicago. They got set up on a friend date, hi...

11 Huhti 202336min