How Adrien and Hyla Started Their Business, 437, With No Business Experience
Ambition 2.022 Touko 2023

How Adrien and Hyla Started Their Business, 437, With No Business Experience

On today's episode of Girlboss Radio, Avery chats with Adrien Bettio and Hyla Nayeri, the women behind the It girl swim and lifestyle brand 437. The co-founders met at university while studying commerce, and became fast friends and eventually, roommates. Hyla and Adrien were on a trip in the Amalfi Coast and they couldn't find swimsuits that were flattering and curve friendly. And thus, the idea for 437 was born. They were just 21 years old. Today, 437 is loved and worn by celebs like Kylie Jenner, Megan Thee Stallion and JLo, and appeared in Vogue and Forbes. The Forbes 30 Under 30 founders share how they started an ecommerce business with no business experience, the women who inspire them on their entrepreneurial journey and what it’s really like to go into business with your best friend. Check out 437 at shop437.com and on Instagram at @437, and follow Adrien at @adrienbettio and Hyla at @hylanayeri. Plus, check out their 16-module course How TF Do I Start? at how-tf.com. Get your very own Workplace Affirmation Deck from Girlboss at girlboss.com/affirmations! Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Aminatou Sow- digital strategist, a writer, a podcast host and the co-founder of Tech LadyMafia.

Aminatou Sow- digital strategist, a writer, a podcast host and the co-founder of Tech LadyMafia.

Aminatou Sow is a multi-hyphenate to say the least, but for anyone who's ever listened to Call Your Girlfriend—the podcast she hosts with Ann Friedman—she's also someone you might consider, well, a friend. Made in partnership with Sephora Collection in celebration of #LIPSTORIES, Amina  Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Maalis 201851min

Sarah Robb O’Hagan-Author, CEO at Flywheel Sports

Sarah Robb O’Hagan-Author, CEO at Flywheel Sports

Sarah Robb O’Hagan is  a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom.  As Chief Executive Officer of the fastest growing indoor cycling company, Flywheel Sports, she is currently innovating the business through digital content and services. She’s also the author of Extreme You: Step up. Stand out. kick Ass. Repeat.  Today, Sarah joins us to talk about business innovation, inspiring human performance and bouncing back from major fails.  Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Maalis 201853min

Katie Couric- award-winning journalist, documentary filmmaker and New York Times best-selling author

Katie Couric- award-winning journalist, documentary filmmaker and New York Times best-selling author

After 15 years as co-anchor of NBC’s TODAY Show, In 2006, Katie Couric made history when she left to join CBS television as the first woman at the helm of an evening newscast.  She went on to host a network daytime talk show, serve as Global News Anchor for Yahoo News, and in 2015 she launched Katie Couric Media. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Maalis 201849min

Nicole Quinn- Investing partner at Lightspeed Venture Partners

Nicole Quinn- Investing partner at Lightspeed Venture Partners

Nicole Quinn is helping lead the charge for investing in women-run businesses, and on this week's episode of Girlboss Radio, she's sharing all her insider tips. Including, her advice on how to build a meaningful network. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Maalis 201851min

Tina Amini- Games expert, player and editorial manager of games at IGN

Tina Amini- Games expert, player and editorial manager of games at IGN

On this special International Women’s Day addition of Girlboss Radio presented in partnership with Google Play, Sophia speaks with a woman helping change the game when it comes to representation, programming and beyond. Tina Amini has been playing games and reporting on the gaming industry for over eight years. And as the new editorial manager of games IGN, she’s directly involved in re-shaping the conversation about what it means to be a girl, and a gamer. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Maalis 201830min

Miranda Kerr- Model, Founder, Owner & Managing Director of KORA Organics.

Miranda Kerr- Model, Founder, Owner & Managing Director of KORA Organics.

After two decades in the fashion spotlight, Miranda has successfully made the transition and evolution to entrepreneur and business woman, building her own company Kora Organics. Today, she’ll talk to us about beauty secrets and we’ll bond over a shared appreciation of rose quartz.  Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Maalis 201851min

Tess Holliday- Model, activist, author

Tess Holliday- Model, activist, author

On this episode, We’re joined by Tess Holliday. Tess is a voice for all women who have been cast aside and disrespected for failing to fit into societal standards. At 5’5 and a size 22, she is rocking the modeling world. On social media, she’s using her voice to spread messages of body positivity everywhere.  Today she’ll talk about her career, her memoir and about the women in her life that inspired her to believe in herself even when her dreams seemed out of reach.  Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Helmi 201856min

Laura Wasser- Attorney, Author and Founder of It's Over Easy

Laura Wasser- Attorney, Author and Founder of It's Over Easy

Laura Wasser is a highly respected divorce attorney who has represented clients like Kim Kardashian, Angelina Jolie and Stevie Wonder.  In 2017, she launched It’s Over Easy, a digital divorce platform that guides couples through the many different points of the divorce process without a super hefty price tag. Today, Laura joins us to talk about her new company and she’ll share some of her best advice for how to help you protect yourself and (your hard earned funds) from a visit to her office in the first place.  Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Helmi 201848min

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