Ep 4: Max Fergus, CEO & Co-founder of LÜM explains how he is changing the music streaming industry
The Entre Podcast30 Syys 2020

Ep 4: Max Fergus, CEO & Co-founder of LÜM explains how he is changing the music streaming industry

Max Fergus, CEO & Co-founder of LÜM

Max Fergus is the CEO and Co-founder of LÜM. LÜM was founded from a UW think tank that focused on rapidly expanding industries with antiquated business models. Fergus, along with a team of UW students and alumni, realized that with the advancements in streaming technology, current applications could be used to successfully bring music to the next generation of artists and fans. In January, LÜM became the first-ever platform to allow for direct-to-artist virtual gifting on a western music streaming platform with the Company's digital in-app currency - the Note.

Fergus recently graduated from UW-Madison, receiving a degree in Finance, Investment and Banking with a focus in healthcare. Prior to starting LÜM, Fergus was one of the few students admitted to the UW-Madison school of business as an incoming freshman. Through college, Max worked in Shanghai, China as a financial analyst for a healthcare and life science venture capital firm and for Leerink Partners in San Francisco as an analyst in their investment banking division. With an undeniable passion for entrepreneurship, Fergus decided to forgo his offer starting the healthcare investment banking division for Rothschild & Co in New York after graduation to pursue his dreams in business with LÜM.

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