The Found Podcast with Molly Knuth24 Loka 2023

147: Story Sticks! Narrative Framework as Your Marketing Plan

Hey there, listener. I've shared before that I am (and always have been) a total bookworm. My favorite memories from teaching are getting kids to love reading for reading's sake, not just for points on a quiz. There's something about a great story that makes memories so much more vivid. I can remember exactly where I was, what I was eating, and how I felt while reading a Laura Ingalls book as a fourth grader. I can't tell you the exact title, because memory is like that. We don't always remember the details, but the big picture sticks. In this episode I'm sharing how to use stories to help your big picture stick with your audience by using a narrative framework as your marketing plan. Key Takeaways

"It's so easy to forget the specific facts and figures of something but the compelling nature of narratives stay with us."
Psychologist Jerome Bruner's research suggests facts are 20 times more likely to be remembered if they are part of a story.
In a random group, roughly 40% of people are auditory learners, 40% respond best to visuals, and 20% learn by doing. Stories help each of these types of learners create a mental picture to view in their mind's eye.
Book recommendation: Building a Story Brand by Donald Miller
There are five elements to a story that our marketing needs as well: Exposition (Introducing your team and location), rising action (sharing problems your product or service could solve), climax (advocating for your product or service), falling action (sharing next steps), and resolution (showing the transformative power of your product or service).
"Features or specifics can be forgotten, but story sticks."
Frame your business's best or worst moments into the context of a story and bring them into a narrative structure. Choose the right medium like a visual on Instagram, a long-form blog post, or a newsletter series.

Connect with Molly Find me, Molly Knuth, on Instagram and Facebook. Follow Molly Knuth Media on Facebook and Instagram. Reach out by email: hello@mollyknuthmedia.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(284)

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Heinä 57min

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

This one is personal. Episode 260 is a solo cast, and it's the episode I've been sitting with for a while. I'm sharing what's been happening in real time in my career this year, not as a pivot story o...

8 Heinä 34min

259: 28% Is Not Enough: Sarah Jakle on DemocraShe, Civic Engagement, and Why High School Girls Are the Future of Government

I get pitches in my inbox every day. Most of them I can't fit into the schedule, no matter how great they are. This one stopped me cold. Sarah Jakle is the founder and executive director of DemocraShe...

1 Heinä 50min

258: In Order to Succeed, Help Others Succeed First: Josie Manternach on Teaching, Military Life, and Making a Difference in Rural Iowa

I've known Josie Manternach since she was roughly in first grade, and I still learned things about her in this conversation that I didn't know. Josie is an educator by trade, a military spouse, a mom,...

24 Kesä 42min

257: Stand at Your Full Height: Serin Silva on Nervous System Leadership, Energy Work, and the Future of Heart-Centered Business

I told you this was going to be a different kind of conversation, and I meant it. Serin Silva spent two decades inside high-pressure corporate environments at companies like MSNBC and Hearst, leading ...

17 Kesä 43min

256: 10 Things I Know for Certain About Building a Business (Part 2)

We're back with Part 2 of my two-part series on 10 things I know for certain about building a business, not from books or courses, but from almost a decade of living it. If you missed Part 1, go back ...

10 Kesä 36min

255: 10 Things I Know for Certain About Building a Business (Not From Books, But From Living It) Part 1

It's a solo cast! It has been a while since it was just me and you, and I'm glad to be back in this format because I have some things to say. This episode was sparked by a moment that happened in Marc...

3 Kesä 39min

254: USA Today Bestseller to Director of Leadership Formation: Lindsay Leahy on What It Means to Live with Intention

Lindsay Leahy is back on The Found Podcast for the third time, and this one is unlike any conversation we've had before. You might know Lindsay as the founder of The Restoration Project, the author of...

27 Touko 51min