The Found Podcast with Molly Knuth24 Loka 2023

147: Story Sticks! Narrative Framework as Your Marketing Plan

Hey there, listener. I've shared before that I am (and always have been) a total bookworm. My favorite memories from teaching are getting kids to love reading for reading's sake, not just for points on a quiz. There's something about a great story that makes memories so much more vivid. I can remember exactly where I was, what I was eating, and how I felt while reading a Laura Ingalls book as a fourth grader. I can't tell you the exact title, because memory is like that. We don't always remember the details, but the big picture sticks. In this episode I'm sharing how to use stories to help your big picture stick with your audience by using a narrative framework as your marketing plan. Key Takeaways

"It's so easy to forget the specific facts and figures of something but the compelling nature of narratives stay with us."
Psychologist Jerome Bruner's research suggests facts are 20 times more likely to be remembered if they are part of a story.
In a random group, roughly 40% of people are auditory learners, 40% respond best to visuals, and 20% learn by doing. Stories help each of these types of learners create a mental picture to view in their mind's eye.
Book recommendation: Building a Story Brand by Donald Miller
There are five elements to a story that our marketing needs as well: Exposition (Introducing your team and location), rising action (sharing problems your product or service could solve), climax (advocating for your product or service), falling action (sharing next steps), and resolution (showing the transformative power of your product or service).
"Features or specifics can be forgotten, but story sticks."
Frame your business's best or worst moments into the context of a story and bring them into a narrative structure. Choose the right medium like a visual on Instagram, a long-form blog post, or a newsletter series.

Connect with Molly Find me, Molly Knuth, on Instagram and Facebook. Follow Molly Knuth Media on Facebook and Instagram. Reach out by email: hello@mollyknuthmedia.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(290)

267: Willing, Not Ready: Nick Kleitsch on Taking Action Before You Feel Prepared

This week I'm bringing you another one from the Molly Invites the Boys to the Podcast series, and this one is personal. Nick Kleitsch has been my coaching client for the past two years, and I have wat...

26 Elo 48min

266: Better Every Day: Dr. Dan Butler on Building a School District Rooted in People

I have a confession. I've been bragging about our school district to basically anyone who will listen lately (sorry to my friends and acquaintances, you did not ask for this)...and today's guest is ex...

20 Elo 38min

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

This month on The Found Podcast, we're doing something a little different. We're bringing the boys in for a few episodes (don't worry, we'll be back to our women founders soon), and first up is somebo...

12 Elo 46min

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

Back in May, I was on a Zoom with my friend Jill Carr, mapping out where this podcast is headed in 2026 and 2027, when something clicked. Not a big dramatic moment. Just that quiet click where somebod...

5 Elo 40min

263: The Midyear Check-In Founders Never Put on Their Calendar

We're over halfway through the year, which means I'm having two feelings at once: "how did we get here already?!?!" and "okay, let's actually get moving on the goals I set back in January." If you're ...

29 Heinä 19min

262: Six Reasons 2026 Is Your Year to Finally Start That Business

If you've been sitting on an idea for your small town, a business, a side hustle, a project you keep circling back to, and something keeps stopping you every time you get close to pulling the trigger....

22 Heinä 48min

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Heinä 57min

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

This one is personal. Episode 260 is a solo cast, and it's the episode I've been sitting with for a while. I'm sharing what's been happening in real time in my career this year, not as a pivot story o...

8 Heinä 34min