The Found Podcast with Molly Knuth23 Tammi 2024

152: "Molly, Should I add TikTok in 2024?" Coaching Call with Aliz Ambriz

Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new format called "Coaching Calls," small business owners and entrepreneurs are given an opportunity to submit one question they would like to ask me about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast. When I saw the first submission come in from this friend of the pod, I was so excited! And I knew we had to have her on, not just because she's amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too: "Molly should I add TikTok in 2024 to my marketing tool kit?" Why to Add TikTok in '24 Now, my friend this is a very layered question, and as I go into with Alix, it's not as simple as just starting an account and saying "Hey, follow me now!" I highly recommend that anytime you add a platform to your marketing toolkit you make sure A: that it is aligned with your ideal audience B: that you have the time to dedicate to the learning and the growth it's going to take to get started on the platform C: that you develop a long-term and short-term plan for how this new platform will serve your business In 2024, I do think that TikTok offers a great opportunity for business owners who are product based and are direct to consumer, but I do think there are a few other items to consider before diving into TikTok for business. For example you'll hear me talk with Alix about developing a serial approach to your TikTok videos so there are multiple videos produced in a similar style. You'll also hear me advising Alex on growth strategies and understanding which accounts are already connecting with her ideal client and how she can use some of those accounts to inspire her creativity or guide her content as she grows for her business. If you are asking yourself: "Should I add TikTok to my business marketing?" go ahead and tune into this coaching call, my friend. It's a 20 minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year. A little more about our guest today… Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School, and over the past few years I've gotten to know her and her business a little better. Alix and her husband live in McCook, Nebraska, where together they raise three boys and own and operate Sehnert's Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany. You can here more of her business' evolution and her founder story in Episode 77 of The Found Podcast (which was called Small-Minded when we originally recorded this interview in 2022). Learn more about Sehnert's Bakery Give Sehnert's a follow over on Instagram and Facebook and head to their website to get in contact!

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253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Touko 40min

252: Stop Waiting to Feel Ready: How to Navigate Career Transitions, Burnout, and What's Next with Life Coach Katrina Klooster

Have you ever stood in the middle of a life that looks really good on paper and still felt like something was off? Like a quiet voice whispering, this isn't it anymore...and you didn't know what to do...

13 Touko 47min

251: The People Side of Business with Sarah Hermanson

In this episode of The Found Podcast, Molly sits down with Sarah Hermanson, founder of One Above HR, pumpkin farmer, and people-first leadership expert. With over 30 years of experience in human resou...

6 Touko 53min

250: The Stories That Shaped Us — A Look Back at The Found Podcast

This one feels really special. Back in 2020, The Found Podcast started with a simple idea: to share what I was learning about building a business, becoming a person, and navigating all the in-between ...

29 Huhti 44min

249: The Leadership Gap We're Not Talking About (And How to Fix It) with Melissa Reade of Leader Valley

There's a leadership gap in our communities...and it's not what you think. It's not about titles. It's not about experience. And it's definitely not about a lack of talent. In this episode of The Foun...

22 Huhti 44min

248: The Secret Sauce of Small Town Success: Leadership, Community, and Showing Up with Liesl Seabert

What actually makes a small town thrive? Hint: it's not population size, location, or luck. It's leadership. In this episode of The Found Podcast, Molly sits down with Liesel Seabert of the University...

15 Huhti 56min

247: Why Wellness Isn't Another To-Do List with Dominique Farrar

What if wellness wasn't another thing to optimize… but something you actually got to experience? In this episode, Molly sits down with Dominique Farrar, founder of Well in France — a Paris-based commu...

8 Huhti 48min

246: THIS was Killing My Leadership...and It's Not What You Think

What if the biggest shift in your leadership didn't come from doing more… but from understanding yourself better? In this solo episode, Molly shares a behind-the-scenes look at a pivotal leadership mo...

1 Huhti 44min