The Found Podcast with Molly Knuth23 Tammi 2024

152: "Molly, Should I add TikTok in 2024?" Coaching Call with Aliz Ambriz

Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new format called "Coaching Calls," small business owners and entrepreneurs are given an opportunity to submit one question they would like to ask me about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast. When I saw the first submission come in from this friend of the pod, I was so excited! And I knew we had to have her on, not just because she's amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too: "Molly should I add TikTok in 2024 to my marketing tool kit?" Why to Add TikTok in '24 Now, my friend this is a very layered question, and as I go into with Alix, it's not as simple as just starting an account and saying "Hey, follow me now!" I highly recommend that anytime you add a platform to your marketing toolkit you make sure A: that it is aligned with your ideal audience B: that you have the time to dedicate to the learning and the growth it's going to take to get started on the platform C: that you develop a long-term and short-term plan for how this new platform will serve your business In 2024, I do think that TikTok offers a great opportunity for business owners who are product based and are direct to consumer, but I do think there are a few other items to consider before diving into TikTok for business. For example you'll hear me talk with Alix about developing a serial approach to your TikTok videos so there are multiple videos produced in a similar style. You'll also hear me advising Alex on growth strategies and understanding which accounts are already connecting with her ideal client and how she can use some of those accounts to inspire her creativity or guide her content as she grows for her business. If you are asking yourself: "Should I add TikTok to my business marketing?" go ahead and tune into this coaching call, my friend. It's a 20 minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year. A little more about our guest today… Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School, and over the past few years I've gotten to know her and her business a little better. Alix and her husband live in McCook, Nebraska, where together they raise three boys and own and operate Sehnert's Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany. You can here more of her business' evolution and her founder story in Episode 77 of The Found Podcast (which was called Small-Minded when we originally recorded this interview in 2022). Learn more about Sehnert's Bakery Give Sehnert's a follow over on Instagram and Facebook and head to their website to get in contact!

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213: Reconnecting to Your Soul with Anji Antkowiak of Soulful Living with Anji

Hey friend, you are in for something truly special today. In this episode of The Found Podcast, I'm joined by the radiant and wise Anji of Soulful Living with Anji. I first met Anji in late 2024 durin...

30 Heinä 202556min

212: Book the Damn Trip with Lea Droessler of Sunny & Turquoise

This week's episode is all about joy, adventure, and the transformative power of travel. I'm joined by my friend Lea Droessler, a Midwest native now based in Golden, Colorado, whose story is expansive...

23 Heinä 202555min

211: The Most Fun Part of Summer: The Great Jones County Fair (Featuring the Knuth Kids)

This week on The Found Podcast, we're keeping things fun—literally. Molly sits down with some very special guests who know a thing or two about summer joy: her four kids! Back by popular demand, Aiden...

16 Heinä 202530min

210: The Five Best Days of Summer with Abby Jaeger of The Great Jones County Fair

This week's episode is pure summer joy—and a celebration of one of Iowa's most beloved traditions. In a world where ambitious women are often told to "do it all," we're flipping the script with July's...

9 Heinä 202548min

209: Just Have F*cking Fun: Scavenger Hunts, Friendship, and Letting Loose on Purpose

This week's episode is a little off-script—and that's exactly the point. As ambitious women and small-town founders, we often prioritize productivity, progress, and performance... but what about play?...

2 Heinä 202542min

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sa...

25 Kesä 202554min

207: The Best Things I've Ever Said "No" To

In the hustle of entrepreneurship, we're often told to say yes—to opportunity, growth, and grit. But sometimes the most powerful move we can make… is to say no. In this solo episode, Molly reflects on...

18 Kesä 202552min

206: The Power of No with Brooke Fitzgerald of The Restoration Project

In this episode of The Found Podcast, I sit down with my friend, client, and total ray of sunshine—Brooke Fitzgerald. As the Energy builder, Coach, and Partner at The Restoration Project, Brooke bring...

11 Kesä 202555min