The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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189: Finding Yourself Through Words with Poet Jennae Cecelia

In this episode of The Found Podcast, I'm sitting down with a guest whose words have been inspiring me for years—poet and author Jennae Cecelia. If you've ever found yourself drawn to poetry as a way ...

11 Helmi 202549min

188: A Kerfuffle: What Ambitious Women Really Need in 2025

It's 2025, and I'm kicking off the year (okay, I know, it is February already, but I'm just getting warmed up over here) with some thoughts on what women—especially ambitious moms, business owners, an...

5 Helmi 202530min

187: "Wonder" in 2025

What are you wondering about in 2025? "Wonder" is my word of the year, and over here I've been wondering: What don't I know yet? What do I want/need to learn this year? What does work look like in th...

29 Tammi 202520min

186: Measuring your 2024 Metrics

How did your year go? Honestly. How do you measure the "success" or "failure" of a year? I propose looking at 3 areas of your business and/or life to unpack the past 12 months and make room for how yo...

18 Joulu 202422min

185: Money's Mom, Gina Knox

You can be transformed by this episode if you let it. I'm 100% serious. Today I'm sitting down with Money's Mom herself, Gina Knox. Guys, I'm seriously tingly at the opportunity to share her mes...

11 Joulu 202451min

184: Molly Talks Money

In this episode...you might get uncomfortable. I know it's only recently that I'm not getting itchy when talking about MONEY with others. But that's exactly why today's conversation is so important, e...

4 Joulu 202457min

183: Your Resilience Battery with Guest Whitney Sullivan

Today I welcome a past guest, dear friend, and resilience expert to the podcast to share skills and strategies that we can practice to stay resilient in our lives, work, and engagements. Whitney Su...

27 Marras 202454min

182: Resilience in Your Marketing

Last week both in our email and on The Found Podcast, we dove into the concept of "resilience" and how the people we surround ourselves with can help us through the highs and lows that come with being...

20 Marras 202440min