The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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Episode 36: International Small Towns with Magdalena Schurmann

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Episode 34: All Things Chic-ish with Megan Ruffles

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Episode 33: Growing a Business Doesn't Just Happen Online

I know I'm usually here to offer up some hot takes or quick tips to master social media for your small business, but today is a little different. Recently I received a DM on Instagram from a podcas...

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Episode 32: Life's Celebrations with Amy O'Connell

Our incredible line-up of guest interviews continues today with my friend Amy O'Connell of Sprinkled Confections and O'Connell Organic Acres in rural Eastern Iowa. I'm not lying when I say that Am...

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Episode 31: Growing and Pivoting with Sophia Sulzner

Ready to get a little punchy? My friend and guest this week keeps it punchy a fun on all her socials and in life. Meet my guest Sophia Sulzner, aka: The Western Shop Specialist. In the past year, s...

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Episode 30: 15 Minutes to Better Social Media

Today I'm here to tell you that I've only been teaching half of what you can do to make your business and brand stand out on social media. And for that, I am sorry. But we're righting the ship today o...

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Episode 29: Finding the Heart & Soul of Small Towns with Jason Neises

If you love your small town and you know that it is poised to thrive (which I'm sure is most of you if you're here at this podcast/blog), this episode is for you. In today's episode of Small-Min...

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