The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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213: Reconnecting to Your Soul with Anji Antkowiak of Soulful Living with Anji

Hey friend, you are in for something truly special today. In this episode of The Found Podcast, I'm joined by the radiant and wise Anji of Soulful Living with Anji. I first met Anji in late 2024 durin...

30 Heinä 202556min

212: Book the Damn Trip with Lea Droessler of Sunny & Turquoise

This week's episode is all about joy, adventure, and the transformative power of travel. I'm joined by my friend Lea Droessler, a Midwest native now based in Golden, Colorado, whose story is expansive...

23 Heinä 202555min

211: The Most Fun Part of Summer: The Great Jones County Fair (Featuring the Knuth Kids)

This week on The Found Podcast, we're keeping things fun—literally. Molly sits down with some very special guests who know a thing or two about summer joy: her four kids! Back by popular demand, Aiden...

16 Heinä 202530min

210: The Five Best Days of Summer with Abby Jaeger of The Great Jones County Fair

This week's episode is pure summer joy—and a celebration of one of Iowa's most beloved traditions. In a world where ambitious women are often told to "do it all," we're flipping the script with July's...

9 Heinä 202548min

209: Just Have F*cking Fun: Scavenger Hunts, Friendship, and Letting Loose on Purpose

This week's episode is a little off-script—and that's exactly the point. As ambitious women and small-town founders, we often prioritize productivity, progress, and performance... but what about play?...

2 Heinä 202542min

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sa...

25 Kesä 202554min

207: The Best Things I've Ever Said "No" To

In the hustle of entrepreneurship, we're often told to say yes—to opportunity, growth, and grit. But sometimes the most powerful move we can make… is to say no. In this solo episode, Molly reflects on...

18 Kesä 202552min

206: The Power of No with Brooke Fitzgerald of The Restoration Project

In this episode of The Found Podcast, I sit down with my friend, client, and total ray of sunshine—Brooke Fitzgerald. As the Energy builder, Coach, and Partner at The Restoration Project, Brooke bring...

11 Kesä 202555min