Lily’s Sweets: Cynthia Tice

Lily’s Sweets: Cynthia Tice

When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.


This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(802)

Banana Republic: Mel and Patricia Ziegler

Banana Republic: Mel and Patricia Ziegler

With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a settin...

19 Elo 20241h 31min

Advice Line with Holly Thaggard of Supergoop!

Advice Line with Holly Thaggard of Supergoop!

Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Christina, ...

15 Elo 202447min

Thrive Market: Nick Green

Thrive Market: Nick Green

In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup...

12 Elo 202454min

Advice Line with Jim Koch of Boston Beer Company

Advice Line with Jim Koch of Boston Beer Company

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired apparel ...

8 Elo 202450min

SmartSweets: Tara Bosch

SmartSweets: Tara Bosch

Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. But, with ...

5 Elo 20241h 14min

Advice Line with Jeff Raider of Harry's

Advice Line with Jeff Raider of Harry's

Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet Uli, who’s trying to balance multiple...

1 Elo 202446min

Specialized Bicycle Components: Mike Sinyard

Specialized Bicycle Components: Mike Sinyard

Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided t...

29 Heinä 202456min

BONUS: Brand Building Live at Cannes Lions

BONUS: Brand Building Live at Cannes Lions

What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where he managed int...

26 Heinä 202428min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-lahtijat
rss-neuvottelija-sami-miettinen
oppimisen-psykologia
rss-h-asselmoilanen
rahapuhetta
io-techin-tekniikkapodcast
pomojen-suusta
taloudellinen-mielenrauha
rss-bisnesta-bebeja
rss-rahataito-podcast
rss-laakispodi
rss-startup-ministerio
rss-doulapodi
rss-yrittajat-ymparillani