Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Syys 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew...

9 Helmi 55min

The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the las...

4 Helmi 25min

Andrea Beaty: Award-Winning Children’s Author

Andrea Beaty: Award-Winning Children’s Author

Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in ...

2 Helmi 56min

The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

28 Tammi 36min

Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler is the founder of Hanni, a bodycare brand that specializes in innovative, easy-to-use, ultra-hydrating products. Her first job was in fashion at Ralph Lauren before she pivoted into bea...

26 Tammi 51min

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experien...

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Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before p...

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The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

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