Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Syys 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Rosie Johnston: Founder of By Rosie Jane

Rosie Johnston: Founder of By Rosie Jane

Rosie Johnston is the founder of the clean fragrance line By Rosie Jane. Johnston originally trained as a makeup artist and began working in London, then moved to Los Angeles, where she continued to b...

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The Who What Wear Podcast: The Met Gala 2025 Recap: The Most Inventive Looks, the Designers Who Dominated, and All the References You Might Have Missed

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On Monday evening, just after the 2025 Met Gala arrivals wrapped up, Who What Wear Shopping Director Bobby Schuessler sat down with Editorial Director Lauren Eggertsen and senior fashion and social me...

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Styling duo Wayman Bannerman and Micah McDonald are some of the most exciting voices working in red carpet fashion today. They’re known for bold, experimental, and thoughtful looks that have repeatedl...

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Kristen Kish: Restaurateur, Author, and Host of Top Chef

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Kristen Kish is a chef, restaurateur, author, and host of the hit Bravo cooking competition show Top Chef. She briefly studied international business in college before dropping out to pursue culinary ...

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The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

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Ariana Ferwerda and Kiley McKinnon: Co-Founders of Halfdays

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The Who What Wear Podcast:  Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

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Anna Harman: Co-Founder and CEO of Studs

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Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then...

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