Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Syys 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Denise Woodard: Founder and CEO of Partake Foods

Denise Woodard: Founder and CEO of Partake Foods

Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience i...

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The Who What Wear Podcast: Rhode Cosmetic Chemist and BeautyStat Founder Ron Robinson on Crafting Cult Favorite Products and the Buzzy Ingredient That’s Not Worth the Hype

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Ron Robinson is the founder of BeautyStat and the cosmetic chemist behind Hailey Bieber’s skincare line, Rhode. Robinson began his career at Clinique in the ’90s and, over the past two decades, has wo...

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Alyssa Wasko Stein: Founder and Designer of Donni

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Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn’t always know her love of fashion wou...

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The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

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For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all ...

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Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

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Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly en...

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The Who What Wear Podcast: Costuming The Last of Us: Ann Foley on Apocalyptic Realism and Character-Driven Design

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Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H...

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Shannon Watts: Author and Founder of Moms Demand Action

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Shannon Watts is the founder of Moms Demand Action, a prominent grassroots organization fighting gun violence in the United States. She initially aspired to be an investigative journalist, and she ear...

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The Who What Wear Podcast: Designer Emilia Wickstead on Modern Femininity, Bespoke Bridal, and Cinematic World-Building Through Clothes

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Emilia Wickstead is a New Zealand–born, London-based fashion designer known for her refined yet playful approach to feminine dressing. Since launching in 2008, she’s evolved her namesake brand from a ...

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