People Radar for the Office, Optimizing Space Usage with Andrew Farah, CEO of Density

Easily one of my favorite startup founding stories. Andrew Farah, CEO and Co-founder of Density, wanted to create an API he could call to find out how many people were in line at his favorite coffee shop. Once Andrew figured this out, he quickly discovered this sort of technology was something many real estate operations teams and workplace teams across the country would want. Shortly after announcing what he'd created and that he intended to build it out more, thousands signed up for a waitlist to learn more.

Density is both a software and hardware company, but as you'll hear Andrew describe, they're a reluctant hardware company that's really great at creating software solutions. By bringing in some of the best talent in creating physical products and leaning on his experience leading a dev shop, Andrew has created the perfect balance that is driving the success of Density today.

Whether or not you care about office space utilization, you'll be hard pressed to listen to Andrew and not be inspired by what he's building and dream up other use cases throughout this episode. Jump on in!

More about Density and Andrew
Density builds technology that helps companies understand how people use their workspaces. Its software unlocks comprehensive insights into how workspace is used through its privacy-first sensors. These insights inform workplace decisions at companies ranging from Fortune 1000 to high growth tech, including Uber, Pinterest, Shopify, Okta and other household names in financial services, e-commerce and social networking. Today, Density partners with companies that occupy more than 1.25 billion square feet across 32 countries.

Andrew is the co-founder and CEO of Density, driving the team toward its mission to help companies measure and improve their footprint on the world. Today, Density partners with companies that occupy more than 1.25 billion square feet across 32 countries. Prior to Density, Andrew spent five years as a Partner and Strategic Lead at Rounded, a product-focused software development agency. He holds a Bachelor’s Degree in Writing and a Master’s in Information Management, both from Syracuse University.

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