Finding innovation opportunities within taboo topics, with Katinka Schaaf, Service Design Lead Admiral Pioneer

Send us Fan Mail Katinka Schaaf is a seasoned Service Designer who's career has focussed on designing for the future. She's currently leading Service Design at Admiral Pioneer, the insurance giant's innovation incubator. Katinka tells us about her career story and we spend time exploring how design research can be tailored to tackle taboo topics. Katinka's teams work focused on the menopause shows the tools and techniques that can be applied to identify real opportunities ...