Hacking Heuristics

Hacking Heuristics

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode

Jaksot(223)

Valuing and Selling Your Firm

Valuing and Selling Your Firm

Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.

13 Joulu 201734min

The Complexities of Commission Culture

The Complexities of Commission Culture

David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.

29 Marras 201735min

The Role of Profit in a Creative Enterprise

The Role of Profit in a Creative Enterprise

Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.

15 Marras 201727min

Mea Culpa

Mea Culpa

David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.

1 Marras 201731min

The Science Behind Structuring Roles

The Science Behind Structuring Roles

David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review. Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.

18 Loka 201733min

The Business of Expertise - Part 2

The Business of Expertise - Part 2

Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."

4 Loka 201734min

Seven Words You Can't Say in Business Development

Seven Words You Can't Say in Business Development

David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship.

20 Syys 201732min

Paid Time Off or Earned Time On

Paid Time Off or Earned Time On

Blair needs a vacation. And David is blown away by how little time principals take off.

6 Syys 201726min

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