Phase Your Client Engagements

Phase Your Client Engagements

Blair wants firms to get paid to write their proposals, which is the first of his four phases of client engagement.

LINKS

“Different Pricing Models” - 2Bobs episode 61

“A Beginner’s Guide to Negotiating” - 2Bobs episode 53

“Alternative Forms of Reassurance” - 2Bobs episode 46

Transcript

Jaksot(224)

When to Shut Up and Listen and When to Speak Up

When to Shut Up and Listen and When to Speak Up

Blair and David, as two white business leaders, try talking about the traumatic and emotional yet very necessary changes happening now to end systemic racism. As they listen and allow space for the voices of diversity that need to be heard, they also struggle with when to speak up as examples, owning up to their mistakes which will hopefully help lead the way for real change.   LINKS “How I’m Trying to Process Things Right Now” by David C. Baker “Speech and Systems” - episode 186 of Exponent podcast A Statement from the Founders of Monday Night Brewing

17 Kesä 202026min

Critical Questions Your New Business Person Should Be Able to Answer

Critical Questions Your New Business Person Should Be Able to Answer

David is frequently surprised by how many new business people have trouble answering five particular important questions about their jobs and their firms.

3 Kesä 202033min

The Hate Sandwich You're About to Eat

The Hate Sandwich You're About to Eat

Blair gets David to share a part of his upcoming book about how all client relationships have a cycle of love-hate-love that we have to be prepared for and push through.

20 Touko 202032min

Will You Be My Friend

Will You Be My Friend

David expects to get in trouble discussing Blair's topic about the role of friendship in business—between sales people and prospects, account people and clients, and principals and employees.

6 Touko 202037min

Changes in the Agency Client Landscape

Changes in the Agency Client Landscape

David and Blair try to predict the future about what principals of creative firms can expect in their relationships with clients as the COVID-19 pandemic continues to impact business.

22 Huhti 202029min

Business As Unusual - Managing in a Pandemic

Business As Unusual - Managing in a Pandemic

Blair and David address five common questions they have heard from creative entrepreneurs as they both have been helping firms navigate the economic changes being caused by the COVID-19 pandemic.

8 Huhti 202030min

When Rightsizing Makes Sense...And How to Do It

When Rightsizing Makes Sense...And How to Do It

Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.

25 Maalis 202034min

The Power of Options

The Power of Options

David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?   LINKS Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden “6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”

11 Maalis 202035min

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