How Our Deepest Fears Shape Our Approach to Business
David articulates five fears that tend to shape management style and impact decisions principals make for their firms.
23 Syys 202032min
Objections to Specialization
In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.
9 Syys 202030min
Do Generalists Really Triumph Over Specialists?
David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.
26 Elo 202024min
The Rungs You Can Reach on the Ladder of Lead Generation
Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.
12 Elo 202036min
The Journey From Generalist to Specialist
David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.
29 Heinä 202034min
How and When to Talk About Your Firm
Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.
15 Heinä 202026min
Four Regrets You're About to Have
Blair predicts when we are through the COVID-19 pandemic and business is approaching normal (whatever that means), agency principals will look back with some regrets about the things they did not do, rather than the things they did. LINKS "Four Regrets You're About to Have" by Blair Enns "Play the Game of Constraints" by Blair Enns
1 Heinä 202028min
When to Shut Up and Listen and When to Speak Up
Blair and David, as two white business leaders, try talking about the traumatic and emotional yet very necessary changes happening now to end systemic racism. As they listen and allow space for the voices of diversity that need to be heard, they also struggle with when to speak up as examples, owning up to their mistakes which will hopefully help lead the way for real change. LINKS "How I'm Trying to Process Things Right Now" by David C. Baker "Speech and Systems" - episode 186 of Exponent podcast A Statement from the Founders of Monday Night Brewing
17 Kesä 202026min
